Facebook ads: We see them whenever we log on, and some catch our attention, while others don’t. So what’s the secret? Four things: It’s visual (more likely to be shared and remembered than written content), Relevance (Make sure you get your target audience!), Enticing value proposition (tells reader why they should click on your ad), and has a clear call-to-action (tells viewers what to do next). Types of ads are video, multi product, photo, local, offers, events, retargeted ad, and boosted posts.
Key Takeaways:
- To be smart about you Facebook ads, you have to create optimized Facebook ads which will target your intended audience.
- One component of a good Facebook ad is that it?s visual because people will likely remember and share visual content.
- Make your Facebook ads relevant because you are going to spend money when someone clicks or views your ad.
“For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out.”
