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3 steps to overcoming site issues that impact performance

June 16, 2017 By Admin

Have you experienced the technical difficulties of pages not loading and strange error codes appearing in their place when clicking through to a website? Did it fill you with confidence about using that site or did it put you off returning? Chances are the latter.

Slow Page Load Speeds Are A Killer!

Today’s savvy internet user is less forgiving than even a few years ago. A web page that takes longer than 2 seconds to load is considered unsatisfactory by more than half of internet users. And that dissatisfaction hurts the reputation of that site.

Think about it. You find what you’re looking for on Google, click the listing and then, right before your eyes, it disappears and a horrible looking 404 page appears, leaving you banging your head on your desk and praying to the Gods of the internet (theindependent.co.uk is a case in point for me when accessing from an ipad! Grr).

If your site sells products or provides information that prospects want, then they need to have confidence in you. If they can’t access your site, even temporarily, it can seriously affect your bottom line. An unreliable site can ruin a business because people move on to other sites all too quickly.

Not all problems are related to the businesses end of the connection. Sometimes, especially with those using older equipment, they don’t update to the latest browser version, maybe have an old version of Flash, etc, and this can be a partial cause. But most of the time people will assume it is the businesses fault. As such it iss vital to run regular diagnostic tests on your website.

What kind of Site Performance/SEO diagnostic tests?

Well for one, when was the last time you went to your Google Webmaster Tools and checked your 404 error report? When was the last time you ran a speed test with Google’s PageSpeed Insights tool? When was the last time you checked your sitewide crawlability? Have you checked how Google fetches and renders your site on a mobile device recently in Webmaster tools?

These kind of check should be performed at least monthly to ensure everything is running smoothly. Site speed, user time on site and mobile responsive template designs, for example, are all SEO ranking factors. But, more importantly, they are user turnoff points and, if not seen and addressed, can quickly do damage to your brand.

Performance is everything when selling your business online. Get in the habit of running a sitewide diagnostic test at least once a month.

Key Takeaways:

  • Over the past two decades, as the online world has experienced exponential growth, websites have become increasingly complex.
  • Web pages have evolved from simple HTML pages with a few graphics to responsive, personalized pages that focus on the user experience.
  • In tandem with the growing sophistication of websites, customers’ quality standards have also matured.

“Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance.”

Read more: http://searchengineland.com/site-issues-impact-content-performance-3-steps-website-success-271232

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We are a full service Digital Marketing Agency. We provide specialist SEO, Social Media, UX, Copywriting, Email, Remarketing & SEO optimised Website Design services. So if you’re looking for a Kent SEO Agency who can deliver results, you’ve come to the right place. Let us help you achieve your marketing and design goals today!

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OUR GOOGLE REVIEWS:

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Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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