• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Smoking Chili Media

Digital Marketing Agency in London

  • About Us
    • Testimonials
  • Services
    • Social Media
    • SEO
      • Ecommerce SEO
    • Email Marketing
    • Facebook PPC Management
    • Website Design
    • Graphic Design
    • Copywriting
    • Video Production
  • Work
    • Portfolio
    • Case Studies
  • BLOG
  • Contact
  • T: 020 3289 5595
  • FREE SEO Analysis
    • Google Review Link Generator

4 advanced targeting strategies for B2B marketers

July 7, 2017 By Admin

Are you a B2B marketer? Do you feel it takes you too long to find the prospects you are looking for? Don’t spend your time looking through hundreds of prospects with absolutely no interest in your product or service. Rather, spend your valuable time on a select few who are most definitely interested.

Jessica Cameron offers some excellent advice on how you can achieve just this in the article linked to below. She explains some insightful ways that you connect with your B2B target audience. She gives advice on what techniques are effective through all stages of the buying process. 

Four advanced targeting strategies for B2B marketers

1. Granular targeting – is essential for B2B marketers if you want to build a competitive advantage. You need to think about each stakeholder in the buying process, the problems they face, the issues they are trying to resolve and the outcomes they are trying to achieve, and how your product or service would work for them.

This persona process will allow you to create and road test different ads, landing pages, calls to action and content bribes (to borrow from Frank Kern), that match the specific problems and outcomes each persona is facing.

2. Target top of the sales funnel prospects – Get creative with videos, games, infographics and visual content that builds an initial top of funnel prospect list. Don’t try to solve your prospects problems all at once. Instead think about something that will engage them in an irreverent and fun way. Then leverage their visit to kick off a remarketing campaign that educates, informs and builds rapport with your prospects through a content funnel that further qualifies your audience.

3. Align remarketing with your lead nurturing process – Ensure your content helps move your prospect through the sales funnel. So as you solve problem A with your content, launch content B through your remarketing and email marketing campaigns to solve the next problems. Done right, this process builds authority and removes doubts and objections through the sales process.

4. Understand the people behind each persona – Whilst buying personas are a great catch all process to begin your marketing efforts, really thinking about the people behind those personas is essential. What makes them tick, laugh, cry, get frustrated and drive the human that they are? Think about ways to empathise and genuinely help them solve the problems they face in the hierarchy they find themselves and your message will connect at a deeper level.

These strategies should take you B2B marketing to greater heights by helping you to present unique content that speaks to each stakeholder in the buying process. Brand awareness, engagement, leads and sales will be improved across the board if you implement these processes in the right way. Highly recommended reading.

Key Takeaways:

  • Determining the right audience segment for your B2B marketing is the difference between an effective campaign and failure.
  • Creating granular content assets may take more time but can greatly increase your success.
  • The most effective B2B marketing campaigns create a visceral connection with the end user.

“Understanding specific audience segments can help you engage with your B2B audience across all stages of the buying process.”

Read more: http://marketingland.com/4-advanced-targeting-strategies-b2b-marketers-209628

(abstract 3W9XHF7WGKVA751NGD0LBQZ37VSKTQ 3TOK3KHVJTI9LINPR4UF1VKJIA17OO A1QYEBVXV006KJ)(authorquote 3QHITW7OYO9R3C09NIT1C7LKIEAAQ2 38SKSKU7R1XY4H1OX3IK036Y1L8ILE A2QZ9BEY8M0632)(keypoints 3MIVREZQVHYXFP9VZ96Q6LOGN6PKQ8 3UXUOQ9OKEXKJETOHLPX000EUXBA7F A3PB0KSWXYUEAY)

Related posts:

No related posts.

Filed Under: Features

Primary Sidebar

FOLLOW US ONLINE

  • Facebook
  • LinkedIn
  • RSS
  • Twitter

Follow Us On Twitter

Follow @smokingchili

Sign-up to Our Newsletter!

Recent Posts

  • Effects Of The Helpful Content Update: Types Of Sites And Examples
  • Google’s Helpful Content Update: Top Ten Tips for Content Creators
  • 5 Pages Every Business Website MUST Have
  • Why is Social Media So Powerful?
  • What Are Pay Per Click Ads?

Categories

  • Features
  • Industry News

With thanks to:

NB: All the images used on our blog are copyright from www.123rf.com

Footer

GET IN TOUCH:

Smoking Chili Media Ltd
Onega House
112 Main Road
Sidcup
Kent
DA14 6NE

T: 020 3289 5595
E: info@smokingchilimedia.com
W: smokingchilimedia.com

FOLLOW US:

  • Facebook
  • LinkedIn
  • Twitter

ABOUT US:

We are a full service Digital Marketing Agency. We provide specialist SEO, Social Media, UX, Copywriting, Email, Remarketing & SEO optimised Website Design services. So if you’re looking for a Kent SEO Agency who can deliver results, you’ve come to the right place. Let us help you achieve your marketing and design goals today!

FREE INITIAL CONSULTATION:

Contact us for a FREE initial consultation on info@smokingchilimedia.com for further information.
Call Us Now   Email Us Now

OUR GOOGLE REVIEWS:

Google Rating
5.0
Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
See All Reviews Write a review
powered by Google

CLIENT FEEDBACK:
What our clients say about us:
View Our Testimonials

KEY LOCATIONS:
SEO Dartford
SEO Bromley
SEO Sevenoaks

  • FREE SEO ANALYSIS
  • Newsletter Sign-Up
  • Get a Quote
  • LET’S TALK! CALL US ON: 020 3289 5595

Copyright © 2023 · Infinity Pro on Genesis Framework · WordPress · Log in

YES! SEND ME THE FREE TECHNICAL SEO CHECKLIST.