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4 ways you can improve your website conversion rate with SEO

April 27, 2017 By Admin

If your Search Engine Optimisation (SEO) and Conversion Rate Optimization (CRO) efforts aren’t designed to work together than may come into conflict which will have an impact on your bottom line. If you want to rank better in search results and boost your conversion rate, then you will need to address this at the earliest opportunity and come up with SEO and CRO strategies that compliment one another.

The difference between SEO and CRO strategies

SEO strategies help deliver traffic to your sites. Strategies such as link building, internal linking and keyword placement will help your sites rank better in search engine results. This doesn’t however guarantee more conversions.

CRO, on the other hand, helps you convert that traffic into leads and customers. In fact the main goal of CRO is to get visitors to your sites to take a specific action. If your SEO and CRO aren’t optimal and working in a cohesive fashion, then you should consider the following ideas so you can improve the performance of both:

1. Match your landing page to your meta tags – So, for example, if your meta tags promise an answer to a search query ensure your landing page images, text and offer match what you used and promised when optimising for the given keyword search.

2. Implement A/B and multivariate testing – Improve your site visitors experience by testing the layout and text of your landing pages. Test, analyse, deploy and then go again. Make sure to deploy a canonical tag so search engine spiders know which variation is the original source for indexing.

3. Optimise page load speed times – There are various testing tools like Google’s Page Speed Test that you can use to find out the load speed of each page on your site. Ensure the page loads at the fastest speed possible as page load speed is a ranking factor. Reduce the file size of images on your page, look into deploying a CDN, check your Javascript rendering process and keep an eye out on when to implement HTTP2.

4. Use Videos to sell your service – Videos can greatly increase engagement when relevant to a users search. They are also perceived, rightly or wrongly, as the highest value piece of content. So going the extra mile to produce a video that walks people through your service offering and solves your users problems will have a big impact on engagement, trust and time on site.

Key Takeaways:

  • SEO efforts shouldn’t ruin your conversion rate, and vice versa, if you build a marketing plan with both working in cohesion.
  • Create different landing pages for the different stages of your conversion funnel.
  • You can design landing pages that satisfy both your SEO and CRO needs.

“As improved user experience becomes a stronger criterion for search engines, search engine optimization and conversion rate optimization are becoming a complementary, multistep process in marketing your business.”

Read more: http://marketingland.com/4-ways-can-improve-website-conversion-seo-211144

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Smoking Chili Media
Smoking Chili Media
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Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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