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5 Reasons Your Videos Aren’t Getting Any Attention

April 25, 2017 By Admin

Are you making videos to promote your website and yet getting little engagement with them? If so don’t worry as you’re not alone. The following useful pointers on how to optimise your videos to drive up engagement may be of use.

How to Video SEO and drive higher engagement

Based on a Syndacast study, a greater portion of modern web consumption will be based on video watching in 2017. The study found that 70% of marketers report that users convert better after watching a video than any other content medium.

In order to drive traffic towards your video you must:

1. Make its title search engine friendly by utilizing keyword research and then applying concise, yet attractive titles to your videos. Use Google’s Keyword Planner to get you started on your keyword research process.

The following video is a good tutorial on how to get started with Google’s Keyword Planner if you’ve never used it before.

2. Another way to boost views is by adding a transcript which will provide more keyword indexing opportunities and thus make it more search friendly, especially for long tail search. After you upload your video to YouTube you will be able to download a computer generated transcript of the video (NB: sometimes you have to wait 24 hours for the transcript to be available).

Once it is, simply go through and edit it to ensure it accurately reflects the words spoken in the video as YouTubes Autotranscript service tends to get you around 80% of the way there but with 20% mistakes.

The following video is a good walk through of the process steps you can follow to get this done.

3. You should adapt the video length depending on the platform you are promoting it on. For example, long form videos of 10 minutes or so are OK for the YouTube audience (although 5 to 8 minutes is optimal in our testing), but should be not much longer than 1 minute for Facebook and around 30 seconds for Twitter. As such you’ll need to prepare various edits depending on the platform you are targeting.

4. React to comments and engage with your audience. When people take the time to comment on your video it’s imperative you answer any questions they pose and generally continue the conversation with them. Ensure to use the @ handle of the user so they see your response.

5. Study the analytics on the platform you uploaded the video to. How long are people watching up to on average? What happens at that drop off point that you could improve in future videos? Learning how your users interact with your videos is key so you can optimise your means of production in future.

Key Takeaways:

  • Create a title that is search engine friendly, and make sure video length is appropriate for the channel in which it will be viewed.
  • Include transcripts to help viewers follow along, and engage with them after sharing.
  • Know how to utilize analytic information, and learn to tell what data is important.

Key Quote:

“YouTube and others offer their own transcripts, albeit with mistakes, which you can then go through and correct.”

Read the full article:

http://contentmarketinginstitute.com/2016/06/reasons-videos-attention/

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Filed Under: Features Tagged With: Marketing

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Great company to deal with, very responsive and their expertise is second to none.
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Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
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MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
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19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
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David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
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Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
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