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5 Ways to Use Psychology to Increase Social Engagement

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It’s a no brainer that Psychology is an important field of study that you should understand when working to build a following for your site (pun intended). So, I’ve got a couple of terms for you — some old, some new.

The first term is “neuromarketing”. It’s a term that is used to reference marketing to the Psychology of the brain.

The next term is a brand spanking new term coined by Bill Widmer on his blog on Hootsuite. This term is called “neurosocial” which references all of the social aspects of neuromarketing.

One further term that Bill talks about is “social proof” which is related to neurosocial. Basically, the idea of neurosocial marketing is about showing your true colours. You need to bond with followers by being yourself, making them laugh and being human. After all, who wants to interact with a faceless corporation? Not many.

We humans are a social animal so show your real life sociable side, build rapport, reciprocity and good things will come via increased social media engagement. So if you’re interested in diving deeper into this field, there’s so much more that you can learn from Bill’s blog. Click the link below to read on.

Key Takeaways:

  • Social proof is a powerful psychological tool that helps build trust between brand and customers.
  • YotPo studied the consumer decision making process of 500 different sites. Sites that added social reviews saw traffic increase by 50 percent on average in three months.
  • The concept of social proof states that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior.

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