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6 types of negative SEO to watch out for to safeguard your site

May 9, 2017 By Admin

Protecting your website from negative SEO tactics is essential if you want to maintain your organic traffic levels. Negative SEO essentially compromises a competitor deliberately targeting your website with spammy SEO tactics to try to force search engines, like Google, to lower your keyword rankings. In extreme circumstances it can involve hacking your site and jeopardizing your content.

The most common forms that negative SEOs take in off-site form are:

1. Link Farms – SEO attacks usually involve building links to your site from a group of interconnected sites, or link farms. This sends signals to Google that you are trying to game their algorithms and may lead to a manual penalty from Google.

2. Scraping – scraping your content and copying it across other sites thus creating duplicate content issues.

3. Forceful Crawling – desperate competitor may try to crash your site by forcefully crawling it and causing heavy server load. If the Google bots can’t get on your site to index it on multiple occasions then it can’t index your site and, hey presto, you may disappear from view. Slow loading pages are a negative signal to Google.

On-page forms of negative SEO attacks include:

1. Modifying Content – the attacker adds spammy content to your site in the form of nefarious links to dodgy 3rd party sites. You need to check your code carefully as it will often be hidden from site.

2. Site De-indexed – if a hacker can gain access to your robots.txt file then they can basically tell search engines to go away and not index the content on the site via a disallow rule.

Being aware of the above negative SEO tactics is one of the first steps to keeping your website in the SERP’s you work so hard to achieve. 

Key Takeaways:

  • Negative SEO isn’t the most likely reason for a drop in ranking, but needs to be considered.
  • Companies need to be on the lookout for negative SEO to stop it as early as possible.
  • Pay attention to all parts of the website to be aware of any unauthorized changes.

“Preventing a negative SEO attack isn’t something in your power, but spotting the attempt early enough to reverse the damage is possible.”

Read more: http://searchengineland.com/6-types-negative-seo-watch-272881

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Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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