A good read here in Adweek about why more and more marketers think influencer marketing is an important tool in the locker. It’s a technique we’ve followed for years.
It basically entails finding who have the most influence in your niche and building relationships with them that work for both parties.
These aren’t false friendships but truly strategic relationships based on a quid pro quo basis that often end up in genuine friendship. It’s a win win for all involved.
Still not convinced? Go and read the following report and see if that helps: