There are a number of free tools that small businesses can use to ensure that their online spaces are working as well as they should. It is well worth the time it takes to understand and use Google Analytics, Google Search Console and Screaming Frog SEO Spider. You can use these tools to begin an SEO audit. After starting up the software, crawl through your site to gather data. Then begin checking the data and optimizing your site. For example make sure that your site isn’t generating a lot of error codes and redirects in Screaming Frog’s Overview Tab. Check the Page Titles Tab to see if they contain brief and relevant information that optimizes your SEO. Check your site speed. Rewrite meta descriptions to contain your best sales copy. Utilizing all of these basic SEO checks, and many more available for free to you can ensure you web presence works as well as possible.
- The truth of the matter is that people who do not have resources need to think smarter.
- If you are competing against businesses with a lot of money and resources, you have to be creative.
- Using social media and marketing ploys can be so important for the growth of your own company.
“Having the skills to perform a basic SEO audit really empowers you as a business owner with regard to your SEO.”