When you first start up a business and you’re looking for a social media site to best promote it, it can be one hell of a daunting task. Many agencies will tell you need a presence on almost all the social media sites but here at Smoking Chili Media we know that not all social media sites are going to work for you. So we below take a look at the 4 most common social media sites and what they can offer your business.
Facebook now has over 1 billion active users every single day. So it comes as no surprise that it has become one of the best ways to find your target audience, build an email list, and get new customers. But that’s not all it’s good for, oh no..
It’s also a great place to interact with your clients once you’ve caught their attention. Many companies create private groups on the platform where paying customers can join, interact, pose questions, and have a more personal experience with the band. You can join groups and spread the word
Despite a drastic slow down over the last few years in users, there’s no question that it will remain one of the best social media platforms for your business in 2021.
Talk about overnight success stories an Instagram is a s close you can get. Almost exploding over night with new a million users at it’s launch.. Instagram has gone from strength to strength. Now, they can boast over 1 billion users each day, making it one of the top social media platforms for business.
Initially starting out as a place to share photos, it has expanded to videos in a feature called “stories.” Thus, Instagram has become an intriguing and inventive way for brands to literally showcase their products, values, and voice.
As you can imagine, that means Instagram is an excellent tool for lead generation.
Twitter had probably the best marketing strategy from absolute start with their character limit: give everyone a voice but keep the noise down. Businesses, journalists, celebrities and even Presidents use Twitter to share stories, news articles, video or anecdotes every single day.
When it comes to using Twitter for your business, you can definitely find ways to use the platform to monetise and promote your business. A good way of achieving this is to consistently engage with your audience and adding quality content with all of your posts.
LinkedIn was one of the first modern day social media sites to really take a grip on the market. It’s become a networking tool exclusively for professionals and has changed the way we seek, find, and get hired for jobs. It’s also a pretty good resource for sharing content and business news.
Keep in mind that LinkedIn is more B2B rather than B2C and you are more than likely to find a partner than a customer but nonetheless it’s worth having a profile.
People go to LinkedIn to learn more about their industry and see what their professional contacts are up to and look for new opportunities.
YouTube
Youtube is the ultimate video-based platform and literally blows the competition out of the water (Snapchat, TikTok), YouTube has become the platform for sharing information via the power of video. It now boasts over 2 billion monthly users and has become a place where people go not only for entertainment but to learn new things and even DIY!
And that’s what makes it such a powerful marketing tool
You can create a video channel and connect with your users in a totally different way than any other social media platforms. You can create things like tutorials product descriptions, and even virtual press releases. Some even say it’s easier to rank on YouTube than it is on Google if you remember to do your SEO!
Need social media guidance let us help you achieve your social media goal!
