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A Social Media Guide To Finding The Best Platform For Your Business

February 3, 2021 By Mac

When you first start up a business and you’re looking for a social media site to best promote it, it can be one hell of a daunting task. Many agencies will tell you need a presence on almost all the social media sites but here at Smoking Chili Media we know that not all social media sites are going to work for you. So we below take a look at the 4 most common social media sites and what they can offer your business.

Facebook

Facebook now has over 1 billion active users every single day. So it comes as no surprise that it has become one of the best ways to find your target audience, build an email list, and get new customers. But that’s not all it’s good for, oh no..

It’s also a great place to interact with your clients once you’ve caught their attention. Many companies create private groups on the platform where paying customers can join, interact, pose questions, and have a more personal experience with the band. You can join groups and spread the word

Despite a drastic slow down over the last few years in users, there’s no question that it will remain one of the best social media platforms for your business in 2021.

Instagram

Talk about overnight success stories an Instagram is a s close you can get. Almost exploding over night with new a million users at it’s launch.. Instagram has gone from strength to strength. Now, they can boast over 1 billion users each day, making it one of the top social media platforms for business.

Initially starting out as a place to share photos, it has expanded to videos in a feature called “stories.” Thus, Instagram has become an intriguing and inventive way for brands to literally showcase their products, values, and voice.

As you can imagine, that means Instagram is an excellent tool for lead generation.

Twitter

Twitter had probably the best marketing strategy from absolute start with their character limit: give everyone a voice but keep the noise down. Businesses, journalists, celebrities and even Presidents use Twitter to share stories, news articles, video or anecdotes every single day.

When it comes to using Twitter for your business, you can definitely find ways to use the platform to monetise and promote your business. A good way of achieving this is to consistently engage with your audience and adding quality content with all of your posts.

LinkedIn

LinkedIn was one of the first modern day social media sites to really take a grip on the market. It’s become a networking tool exclusively for professionals and has changed the way we seek, find, and get hired for jobs. It’s also a pretty good resource for sharing content and business news.

Keep in mind that LinkedIn is more B2B rather than B2C and you are more than likely to find a partner than a customer but nonetheless it’s worth having a profile.

People go to LinkedIn to learn more about their industry and see what their professional contacts are up to and look for new opportunities.

YouTube

Youtube is the ultimate video-based platform and literally blows the competition out of the water (Snapchat, TikTok), YouTube has become the platform for sharing information via the power of video. It now boasts over 2 billion monthly users and has become a place where people go not only for entertainment but to learn new things and even DIY!

And that’s what makes it such a powerful marketing tool

You can create a video channel and connect with your users in a totally different way than any other social media platforms. You can create things like tutorials product descriptions, and even virtual press releases. Some even say it’s easier to rank on YouTube than it is on Google if you remember to do your SEO!

Need social media guidance let us help you achieve your social media goal!

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We are a full service Digital Marketing Agency. We provide specialist SEO, Social Media, UX, Copywriting, Email, Remarketing & SEO optimised Website Design services. So if you’re looking for a Kent SEO Agency who can deliver results, you’ve come to the right place. Let us help you achieve your marketing and design goals today!

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OUR GOOGLE REVIEWS:

Google Rating
5.0
Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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