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Why can’t I just buy backlinks to help me rank on Google?

October 14, 2015 By Admin

We recently took a call from a prospective client in the Hammersmith area of London and the client asked why can’t I just buy backlinks in order to rank on Google? The short answer to that is because Google will one day catch up with you trying to manipulate your search rankings.

It is not worth the potential damage to your business to do such things. It’s not worth it because that link will always have to be paid for and that you are always likely to get caught.

You need natural links

You need to build a natural content marketing program where you produce the best quality content that actively engages and helps your prospects and ensures that you build a large social media following.

In order for your content to then be shared, that same money that you would otherwise pay to have a link, and which could potentially put your company in jeopardy if repeated on a number of occasions will, if used for the content marketing side, actually deliver results that will never endanger your business.

That is why we always say just think how you can help your prospects. It’s not a case of giving the whole game away. Nobody’s expecting you to reveal the magic source, the magic ingredient.

You can simply point people in the right direction and generate good will in the process. Let them solve a problem through those simple actions as a result of you sharing your knowledge and expertise and people will place trust in you.

They will not place trust in you if they come to your website and you are not able to demonstrate that same expertise because you have purchased backlinks from other sites and ended up in number one place on Google without the prerequisite skills or expertise to help them.

Then they come into your website and you’re not able to demonstrate that you can help them. It’s just not a win-win situation. It’s going to always place your business at risk.

Always build links naturally through social media and relationship marketing.

You need to build links naturally. Google are not playing games, they don’t care about your business. Your business will never be too big to fail.

Countless, large multinational corporations have fallen foul of Google for this very reason and if Google didn’t care about them and reducing their natural search results, do you really think they care about you? Do you really think you’d have an argument in court against them? No, not in the slightest.

That is why the long term is all about building natural links and a natural social media following. Build, spend your time and resources building relationships with other bloggers, with journalists, with PR people, these things pay dividends in the long run.

Paying for a link to try and get some short-term win will have massive repercussions in the long run for you and your website and business. It’s just not worth that risk and we would never advise any client to ever pay for a link.

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OUR GOOGLE REVIEWS:

Google Rating
5.0
Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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