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Victoria’s Shutters

A 24% Increase In Enquiries

Victoria’s Shutters, based in North Shields, was founded in 2004 by Nick and Louis Watts, a father-son team. Victoria’s Shutters specialises in supplying and fitting top-quality plantation shutters throughout the Northeast of England. Nick’s experience in the shutter and building industries spans over 40 years. His extensive experience ensures a first-class job.

While the company is well-known for its local expert shutter installations, enquiries through its website could have been better. A client suggested they contact us, and after a free website audit, we recommended the site needed a revamp, as the onsite SEO was not search-engine friendly by today’s standards. Furthermore, it provided a confusing user experience due to undefined navigation.

A 24% Increase In Enquiries
The Background

The Background

Although the company had a website built in 2015 and attempted to update their social media accounts as often as time allowed, they had neglected to update the website’s SEO. It remained pretty much the same as in 2015. Google’s search algorithm continually evolves, creating a necessity for businesses to stay informed and adapt. The changes aim to enhance search results’ relevance and quality, aligning with user intent and technological advancements. Keeping pace with these updates is crucial for businesses to maintain online visibility. Failure to adapt can lead to a significant drop in search engine rankings, directly impacting website traffic and revenue. 

The adaptive approach is essential for maintaining current performance and capitalising on new opportunities arising from best practice modifications.

Website Objectives

The primary objective we had in mind was to boost the number of visitors to the company’s website by attracting highly targeted traffic who were at the buying phase of their search. 

Designing a high-converting website involves an approach that focuses on optimising user experience and generating specific actions, such as sales or leads. In the case of Victoria’s shutters, our goal was to get the visitor to contact the company for a home consultation. Here’s how we went about creating such a site:

Understanding the Client’s Business and Goals: The process begins with a thorough understanding of the client’s business, industry, target audience, and the desired action.

Research and Planning: Our design team conducted market research to analyse competitors and identify trends. This phase included developing a sitemap and wireframes, outlining the basic structure and layout of the website.

Website Objectives

Creating a User-Centric Design: Our designer focused on composing an intuitive, visually appealing, and easy-to-navigate interface. 

Optimising User Experience (UX): The kA seamless user experience is key to a converting website. This involves simplifying the path to conversion, optimising page speed, and ensuring the website is responsive and available across all devices.

Content Development: The next step was to create effective and compelling content. We added text and images of past installations to engage visitors and encourage them to take action. SEO best practices were also implemented for high search visibility.

Conversion Elements: It is vital to strategically place call-to-action buttons, contact forms, and clear contact details at the bottom of each page. These elements catch the user’s eye and prompt them to act.

Testing and Optimisation: Before going live, the website underwent rigorous testing, including functionality, compatibility, and usability testing, to discover technical issues. 

Launch and Continuous Improvement: The work isn’t over once a website is launched. Continuous monitoring and analysis of website performance metrics are crucial. During the months following the launch, our team makes adjustments based on user feedback and analytics to further optimise conversions.

The Results

The Results

The PPC campaign overhaul led to remarkable results over a four-month period:

  • We achieved a 42% increase in website traffic.
  • Enquires from interested potential clients increased by 24%.


Victoria Shutters’ partnership with Chili Smoking Media, proved to be a turning point in the company’s growth. The development of a fresh new website increased, traffic, leads, and ultimately sales. This case study proves investing in an up-to-date optimised website is a smart move and investment.

Contact Us

Are you ready to skyrocket your business to success? We’ve got just the website for you! Our case study shows that our commitment to creating an SEO-optimised website can help you succeed in even the most competitive markets. So why wait? Contact us today for a free consultation and discover the power of professional web development to help you reach your goals!