Smoking Chili Media

Digital Marketing Agency in London

Features

In depth analysis of the latest online marketing trends, tips and advice:

What Are Pay Per Click Ads?

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Pay Per Click or PPC as it is more commonly known is an online advertising model in which advertisers pay for each time a user clicks on one of their online ads. Essentially, it is a way of buying visits to your site, rather than attempting to drive them to your site organically (non-paid).

There are various, different types of Pay Per Click advertising models with the most common type being the paid search ad as an example Google Adwords. These are ads that appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they are looking for something to buy. This could be anything from a search on a mobile for a place to eat, to a local service, to a gift for someone or a higher end item like a car. All of these types of searches will trigger a pay-per-click ad.

With pay-per-click advertising, the business running the ad is only charged when the user actually does click on the ad, hence the term ‘pay per click’ or ‘PPC’. You set up your campaigns by writing ad copy and selecting relevant keywords and choosing a suitable landing page on your site

Various other forms of Pay Per Click advertising can include display advertising and remarketing.

There are 8 different types of pay per click ads

  • Search ads
  • Display ads
  • Social ads
  • Remarketing ads
  • Google shopping
  • Local service ads
  • Gmail sponsored promotions
  • Instream ads – Youtube

So How Does Pay-Per-Click Advertising Work?

In order, for the pay per click ads to appear alongside the search results as example on Google, advertisers cannot just simply pay more than their competitors to ensure that their ads appear more prominently and frequently than their competitor’s ads. Instead, ads are subject to what is known as an Ad Auction. This is an entirely automated process that Google and other search engines use to determine the relevance and validity of advertisements that appear on their SERPs (Search Engine Results Pages).

How Keywords Work in Pay-Per-Click Advertising

As the name implies, the Ad Auction is used to select the ads that will appear on your pages and determine how much you will earn from those ads. In a traditional auction, interested bidders will state the maximum price they are willing to pay to buy a specific item. This means that advertisers must bid on the terms they want to activate or to display their ads. These terms are known as keywords. Keywords are ideas and topics that define what your content is all about. In terms of SEO (Search Engine Optimisation), they are the words and the phrases that people type into their search engines when looking for content. This is also known as also ‘search queries’.

Need help with your PPC campaign?

A well-managed PPC campaign can immediately generate traffic, which leads to extra conversions. The traffic will be of high quality because the user has entered a term very closely related to what you offer. We aim to attract visitors who have a problem or need, that your company can solve.

Contact our team and see how we can help you.

Why Small Businesses Needs Social Media

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These days social media has become an important inbound marketing strategy for any small business and an integral part for any marketing campaign. Creating high end content and invaluable content and ranking well for it on the SERP (search engine results page) is all well and good, but being able to share that content to the right customers straight away and getting those customers that are interested in your brand, product, or service back to your site is a whole different ball game.

Interacting with consumers on social media is becoming an important marketing strategy for small businesses and by using social media it can help you in a variety of different ways such as:

  • Building brand awareness
  • Increasing your customer base
  • Connecting with current customers

So let’s take a look at some of the important reasons as to why social media for small business is a good thing and should be an integral part of your marketing strategy.

Communication

Communication with your customers is important to your small business or any business for that matter but it is always great to have all communication bases covered and this includes social media. Mailing addresses, a phone call, an email, and a contact form on your websites are all well and good, but if the customer has a quickfire question to ask or wants to share the good news about their order arriving or how great it is and even recommend you to other people they tend to go straight to a social media platform be it Facebook, Twitter or Instagram. The real-time advantages of social platforms is that they allow your business to engage with your customers in a quick and timely manner. You don’t have to be on every platform as there will be some platforms that are advantageous to your business, but it is very helpful to have a few active accounts where you know your customers are and can be found.

Understanding

Do you know who your customers and potential customers are? If you don’t know, social media platforms such as Facebook, Twitter and Instagram can be a great way in helping you collate date and find your target market. With analytical tools found on Facebook, Twitter and Instagram as examples, can help you find out more about your audience, what posts they react to, what times they are active and how many times they click through to your website. Understanding their ‘habits’ can define your online marketing strategy and ultimately increase traffic to your website.

Keeping A Step Ahead

Whilst any small business shouldn’t mimic every move that any of their competition may make, you should keep in mind and be fully aware of where they are at and what they are doing that maybe you are not or maybe you could improve on. If your competition as an example is more actively engaging through social media with their customers, they may have built a distinct advantage over you as having a good communication as we know is key to boosting a good reputation and business profile.

By simply having an active social media presence and profile, you are actually doing your business a massive favour and increasing your businesses visibility through search result pages. As we said earlier in this piece, you don’t need to plaster or bang on about your business on every single social platform, Facebook, Twitter, Instagram, LinkedIn, YouTube etc to show that you’re visibly active. Go to the sites where your brand’s voice will be amplified and at its strongest and be able to engage with your customers whilst still getting your brands message across

Need help with your business social media accounts? Contact us and let us help increase your digital presence

A Social Media Guide To Finding The Best Platform For Your Business

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When you first start up a business and you’re looking for a social media site to best promote it, it can be one hell of a daunting task. Many agencies will tell you need a presence on almost all the social media sites but here at Smoking Chili Media we know that not all social media sites are going to work for you. So we below take a look at the 4 most common social media sites and what they can offer your business.

Facebook

Facebook now has over 1 billion active users every single day. So it comes as no surprise that it has become one of the best ways to find your target audience, build an email list, and get new customers. But that’s not all it’s good for, oh no..

It’s also a great place to interact with your clients once you’ve caught their attention. Many companies create private groups on the platform where paying customers can join, interact, pose questions, and have a more personal experience with the band. You can join groups and spread the word

Despite a drastic slow down over the last few years in users, there’s no question that it will remain one of the best social media platforms for your business in 2021.

Instagram

Talk about overnight success stories an Instagram is a s close you can get. Almost exploding over night with new a million users at it’s launch.. Instagram has gone from strength to strength. Now, they can boast over 1 billion users each day, making it one of the top social media platforms for business.

Initially starting out as a place to share photos, it has expanded to videos in a feature called “stories.” Thus, Instagram has become an intriguing and inventive way for brands to literally showcase their products, values, and voice.

As you can imagine, that means Instagram is an excellent tool for lead generation.

Twitter

Twitter had probably the best marketing strategy from absolute start with their character limit: give everyone a voice but keep the noise down. Businesses, journalists, celebrities and even Presidents use Twitter to share stories, news articles, video or anecdotes every single day.

When it comes to using Twitter for your business, you can definitely find ways to use the platform to monetise and promote your business. A good way of achieving this is to consistently engage with your audience and adding quality content with all of your posts.

LinkedIn

LinkedIn was one of the first modern day social media sites to really take a grip on the market. It’s become a networking tool exclusively for professionals and has changed the way we seek, find, and get hired for jobs. It’s also a pretty good resource for sharing content and business news.

Keep in mind that LinkedIn is more B2B rather than B2C and you are more than likely to find a partner than a customer but nonetheless it’s worth having a profile.

People go to LinkedIn to learn more about their industry and see what their professional contacts are up to and look for new opportunities.

YouTube

Youtube is the ultimate video-based platform and literally blows the competition out of the water (Snapchat, TikTok), YouTube has become the platform for sharing information via the power of video. It now boasts over 2 billion monthly users and has become a place where people go not only for entertainment but to learn new things and even DIY!

And that’s what makes it such a powerful marketing tool

You can create a video channel and connect with your users in a totally different way than any other social media platforms. You can create things like tutorials product descriptions, and even virtual press releases. Some even say it’s easier to rank on YouTube than it is on Google if you remember to do your SEO!

Need social media guidance let us help you achieve your social media goal!

AGE ID – New Law To Restrict Online Viewing of Adult Content

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The new age verification process being introduced this year has brought about much discussion. The UK government originally passed the Digital Economy Act in 2017 which states anyone who “makes pornographic material available on the internet to persons in the United Kingdom on a commercial basis other than in a way that secures that, at any given time, the material is not normally accessible by persons under the age of 18”. This means that all websites with pornographic material, available to users in the UK, must have their age verified as being over eighteen before entering the site – Or that website owner will face the consequences of breaking the law.

What is AGE ID?

AGE ID was developed by Mindgeek who run some of the top porn sites in the world. While developed for their own sites initially the software is available to website owners on subscription (no cost for the user). When someone in the UK tries to access a pornographic website they will be redirected to a verification page. Here they must register with an email address, password and provide an official document proving their age. Once verified they are able to login and so access pornographic material on any of the sites using the AGE ID software.

Why is it being implemented?

This has become quite a controversial law and the UK is the first to implement anything like it in the world. Unfortunately the internet has become somewhat of a hunting ground for sexual deviants and there has been enormous concern with regards to how easy it is for children to access these websites and see pornographic material online. Margot James of the Department for Digital, Culture, Media and Sport (DCMS) and minister for digital and creative industries stated, “Adult content is currently far too easy for children to access online. The introduction of mandatory age-verification is a world-first, and we’ve taken the time to balance privacy concerns with the need to protect children from inappropriate content”.

How can we help you comply?

Smoking Chili Media have experienced developers to install this software on your website and which is fully customised to your own requirements

The UK government has gone to a great deal of trouble to ensure all porn is blocked until the user is registered and verified. Porn websites that do not adopt the verification process are literally locking themselves out of the UK market. The AGE ID software complies exactly with the new rules and provides a comprehensive, secure and easy solution for website owners.

People can be nervous about handing over their official documents. However, when you present them with a secure, credible and trustworthy option such as AGE ID they can feel a lot more comfortable about it! We can help you set up this first-class age verification process ensuring you stay within the UK laws and do not lose out on a significant market base.

There is no doubt that the UK porn block is here to stay. The AGE ID software is a solid and inexpensive solution that has already been tried and tested – We can provide a top solution – Just contact us for more details.

Artificial Intelligence & SEO: 5 Strategies You Need to Follow

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Google does not just focus on grouped keywords when it comes to the search queries that are performed on their engine. Instead, they are able to give direct answers to some of the most unique queries that they’re met with. In order to utilize their strategy for your own success, it is vital to optimize every keyword or phrase that may be associated with your business. Software models such as Moz can implement artificial intelligence in order to complete this automatically.

Key Takeaways:

  • Millions of queries are delivered to Google every day even though Google has engineered the gathering of search queries.
  • When Google answers a search query with results, it first shows direct answers to the query before organic search results are shown.
  • Google is using Artificial Intelligence in SEO and it helps searchers to arrive at more relevant and even important results.

“These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.”

Read more: https://www.searchenginejournal.com/seo-artificial-intelligence/212076/

How to Optimize for Voice Search: 4 Simple SEO Strategies

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Voice search a new facet of search engine optimization that is here to stay. People of all age groups use mobile data assistants via voice. With the update of Google Hummingbird, the search algorithm no longer uses only key words. Now, with voice assistant, the searches now link questions together. The assistant has to research the question based on contextual clues from previous questions. Voice queries also contain conversational language words. This makes each query longer on average.

Key Takeaways:

  • Because it is more convenient for searchers to speak with an assistant than to type words, voice search is no longer a fad.
  • To prove that voice search has come to stay, Voice labs found that about 33 million voice-first devices are in circulation.
  • Google CEO, Sundar Pichai, in emphasizing the importance of voice search, in his keynote address stated that one-fifth of Google queries are voice search.

“In 2013, Google launched a major algorithmic update — the Google Hummingbird. It started considering the user intent and contextual meaning of queries.”

Read more: https://neilpatel.com/blog/seo-for-voice-search/

How to Get Extra Traffic from Google Through Voice Search

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Over 25 million voice assistant devices were sold in the year of 2017, showing just how much their prominence is expanding at a rapid rate. This may be due to the high precision rates in terms of accuracy and search speed. A voice assistant provides results within half the time traditional search engines do. The booming market associated with voice search points to how vital it is for SEO experts to find ways to incorporate voice search efficiency into their digital marketing strategy.

Key Takeaways:

  • Voice search is on a rising tide which no one can ignore because they signal a change in the SEO landscape.
  • It is hard to tell what actually works in voice search because the advice telling one what to do are varied and numerous.
  • Voice search is practically the ability to tell your device what you are looking for and it practically does the work.

“So for businesses, this is a matter of user experience and delivering convenience to your customers in a rather innovative way.”

Read more: https://neilpatel.com/blog/voice-search-seo/

The Definitive Guide to Voice Search: How to Beat Your Competitors to the Punch

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Approximately 20% of searches are now performed on voice assistants such as Siri or Echo. Many digital marketers are failing to see the importance of focusing on voice searching within their SEO strategy, but there are several aspects related to voice searching that need direct focus. One of these aspects is the importance of micromoments. Micromoments are the small increments of time where an intent is specifically sought out, and utilizing this intent to the advantage of your company can result in direct lead generation.

Key Takeaways:

  • Nothing changes the landscape that marketers are used to so much more than the digital marketing world because a new invention or iteration crops up every week.
  • The digital marketing landscape has been changing from blog content to video content, and then to live video. Now, the rage is voice search.
  • The Echo is a robot that listens to you and responds while you ask it any question you want.

“Well, the Echo as a bestseller is just one illustration of how voice search is adapting and what it means for SEO experts and marketers everywhere.”

Read more: https://neilpatel.com/blog/voice-search-success/