Effects Of The Helpful Content Update: Types Of Sites And Examples

Google completed the Helpful Content Update rollout on September 9, 15 days after its release began on August 25. Google had announced that it would take two weeks, which turned out to be exact. And as for its effects? Has it had the desired results described in the Google statement? Types of content and the sites affected […]

Google’s Helpful Content Update: Top Ten Tips for Content Creators

On August 25, 2020, Google’s “Helpful Content” update began rolling out. The process will take up to two weeks. For years, Google employees have stated the search engine rewards websites that provide useful content that answers a searcher’s query with higher rankings. Yet, the Helpful Content update is a significant algorithm change that, like the […]

5 Pages Every Business Website MUST Have

A website can be a large investment for any business but it’s important to get the website design right. It needs to be practical to use, have a quick loading speed and look aesthetically pleasing too. Having a website that is hard to navigate around will actually put customers off, which is why you should […]

Why is Social Media So Powerful?

Social media has grown into something akin to a monster over the past 20 years, becoming a platform for politics, hatred, and anger, a place to vent frustration, spread lies, and misinformation. Social media is powerful, a money-making machine for shareholders, vloggers, influencers, and brands. However, social media is also a tool to sell products, […]

What Are Pay Per Click Ads?

Pay Per Click or PPC as it is more commonly known is an online advertising model in which advertisers pay for each time a user clicks on one of their online ads. Essentially, it is a way of buying visits to your site, rather than attempting to drive them to your site organically (non-paid). There […]

Why Small Businesses Needs Social Media

These days social media has become an important inbound marketing strategy for any small business and an integral part for any marketing campaign. Creating high end content and invaluable content and ranking well for it on the SERP (search engine results page) is all well and good, but being able to share that content to […]

A Social Media Guide To Finding The Best Platform For Your Business

When you first start up a business and you’re looking for a social media site to best promote it, it can be one hell of a daunting task. Many agencies will tell you need a presence on almost all the social media sites but here at Smoking Chili Media we know that not all social […]

AGE ID – New Law To Restrict Online Viewing of Adult Content

The new age verification process being introduced this year has brought about much discussion. The UK government originally passed the Digital Economy Act in 2017 which states anyone who “makes pornographic material available on the internet to persons in the United Kingdom on a commercial basis other than in a way that secures that, at […]

Artificial Intelligence & SEO: 5 Strategies You Need to Follow

Google does not just focus on grouped keywords when it comes to the search queries that are performed on their engine. Instead, they are able to give direct answers to some of the most unique queries that they’re met with. In order to utilize their strategy for your own success, it is vital to optimize […]

How to Optimize for Voice Search: 4 Simple SEO Strategies

Voice search a new facet of search engine optimization that is here to stay. People of all age groups use mobile data assistants via voice. With the update of Google Hummingbird, the search algorithm no longer uses only key words. Now, with voice assistant, the searches now link questions together. The assistant has to research […]