Smoking Chili Media Logo

Technical SEO Guide 2024 – On Site & On Page Optimisation Explained

Technical SEO in 2024

Technical SEO concerns improving a website’s technical elements to boost its pages’ ranking in search engines. Technical optimisation aims to make a website faster to load, easy for search engines to crawl, and more understandable for search engines to recognise the site’s content. This Technical SEO Guide will help you navigate and correct fundamental onsite issues. […]

The Beginners Guide to SEO

THE BEGINNERS GUIDE TO SEO

Welcome to the world of Search Engine Optimisation (SEO). Here, we will start you on your journey to understand the basics of SEO. SEO isn’t just technical jargon; it’s a crucial tool for anyone who wants to make their mark online. This guide is your starting point—a guide for you to understand how to draw visitors naturally, […]

What Social Media Should My Business Use for Best SEO Results?

In the digital era, where a robust online presence is paramount for business success, one question frequently emerges: “What social media should my business use?” The answer is not straightforward, as it depends on your business’s unique characteristics and the demographic you intend to engage. This discussion aims to clarify the optimal social media platforms […]

5 Pages Every Business Website MUST Have

Marketing strategy

A website can be a large investment for any business but it’s important to get the website design right. It needs to be practical to use, have a quick loading speed and look aesthetically pleasing too. Having a website that is hard to navigate around will actually put customers off, which is why you should […]

Why is Social Media So Powerful?

Chess pieces

Social media has grown into something akin to a monster over the past 20 years, becoming a platform for politics, hatred, and anger, a place to vent frustration, spread lies, and misinformation. Social media is powerful, a money-making machine for shareholders, vloggers, influencers, and brands. However, social media is also a tool to sell products, […]

What Are Pay Per Click Ads?

Google icon

Pay Per Click or PPC as it is more commonly known is an online advertising model in which advertisers pay for each time a user clicks on one of their online ads. Essentially, it is a way of buying visits to your site, rather than attempting to drive them to your site organically (non-paid). There […]

A Social Media Guide To Finding The Best Platform For Your Business

Neon sign

When you first start up a business and you’re looking for a social media site to best promote it, it can be one hell of a daunting task. Many agencies will tell you need a presence on almost all the social media sites but here at Smoking Chili Media we know that not all social […]

The Power of Local SEO: Promoting Kent Businesses Online

The Power of Local SEO Promoting Kent Businesses Online

In today’s dog-eat-dog world, local businesses in Kent face a unique set of challenges and opportunities. As the world becomes increasingly connected online, the importance of local presence has never been more pronounced. In 2022, an astounding 87% of consumers used Google to find local businesses, up from 81% in 2021. This shift underscores the […]

Effects Of The Helpful Content Update: Types Of Sites And Examples

Online marketing workers

Google completed the Helpful Content Update rollout on September 9, 15 days after its release began on August 25. Google had announced that it would take two weeks, which turned out to be exact. And as for its effects? Has it had the desired results described in the Google statement? Types of content and the sites affected […]

Google’s Helpful Content Update: Top Ten Tips for Content Creators

Social media users on PC

On August 25, 2020, Google’s “Helpful Content” update began rolling out. The process will take up to two weeks. For years, Google employees have stated the search engine rewards websites that provide useful content that answers a searcher’s query with higher rankings. Yet, the Helpful Content update is a significant algorithm change that, like the […]