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Features

In depth analysis of the latest online marketing trends, tips and advice:

5 Pages Every Business Website MUST Have

April 19, 2022 By Mac

5 Pages Every Business Website MUST Have

A website can be a large investment for any business but it’s important to get the website design right. It needs to be practical to use, have a quick loading speed and look aesthetically pleasing too. Having a website that is hard to navigate around will actually put customers off, which is why you should have specific pages for certain information. Here are five pages every business must have to retain existing customers and keep bringing in new ones too.

Homepage

This is the first page the majority of your customers will see, whether you’re a product or service business. It will make the first impression so you need to keep it as simple as possible. That’s why the design of your website is so important. It needs to be unique to your business, amplify what you do and be functional at the same time. It should tell them how you can help them with your service or make their life easier using your product.

What to include: Keep it short and simple. You need to include some brief text to show customers what it is that your business does so try to include any mission statements, logos or slogans. They should be instantly able to recognise what industry you’re in and what you’re selling. Whilst pictures should be included, they should be smaller in file size. The slower a website loads, the more likely a customer will click elsewhere.

About Page

Here’s where you can start adding more text. However, too much text in one block will put people off. Make sure to break up any text using various heading sizes and bullet points. Including a back story of the business (especially for small businesses) can help to attract new customers too. You can also do a profile on the owner and any team members to show the people behind the business. When it comes to small and medium-sized businesses, people buy from other people!

What to include: Firstly, include a short summary of what the business does. A great way to tell people the background of the business is to use a timeline feature. You can incorporate photos and text in a widget to make it more interactive, rather than on a static page. Next, include a biography of the owner/s and any employees. You can always expand on this and link to a separate page for each staff member.

Products or Services Pages

This will be one of the bulkier sections as it’s what people are coming to your website for. However, it will vary depending on your business type. Product businesses should set up an online shop here with lots of internal linking to product listings. You could categorise your products to make it easier to navigate around.

Service-based businesses will have less but possibly more detailed pages here. You can have a landing page that talks about what you do in general and then internal links to more detailed information on each service you provide.

What to include: Keep the main page brief and add in pages to each product or service offered. You want to keep the information brief on the landing page so customers can pick and choose the products or services most appropriate to them. Include photos of products here too so people have a general idea of what to look out for. Service businesses can include testimonials from previous clients and examples of their work too.

Blog/latest News Page

To be seen online more and to rank higher in Google, you need to implement a solid SEO strategy for your business. Whilst SEO can be a minefield and is best left to the experts, an easy way to start is by providing informative articles on your industry and adding lots of internal links into them. Articles can be anything from company news and product launches to top tips and product guides. It can also help to determine the tone of voice for your business, whether that’s chatty or informative (most fall somewhere in between).

What to include: Product businesses should base their content around what they sell. You will need to brainstorm some ideas for this before implementing it though. Think about what frequent questions you get asked about your products, any topical news in your industry or uses for your products. All of these ideas can be written about in long-form content on a blog or news section.

Service businesses can show their expertise in their blog section. Write about any relevant industry topics, expertise on the services you provide and business news, such as milestones and behind the scenes.

Contact Page

What good is a website if you have no idea how to contact them? At the least, you should include an email address and links to social media. Larger businesses will have an address book of contact details, including phone numbers and addresses of other offices and stores. If you get a large amount of queries on similar topics, you could add in a frequently asked questions section here to avoid having tons of emails on the same topic.

What to include: A contact form is a simple way to have all queries sent to one inbox. Most of them are pretty standard with name, contact details and query details taken at once. If you have a physical store or head office, include address details and a map. Also, include any contact numbers, including any specific departments, so customers can send questions to the correct person.

Here, you can also include any links to your social media accounts. You should have links to them in your header and footer of all pages too but you can’t have those links in too many places if you want to build your business!

These five pages are the bare minimum every business website should have. The larger your business becomes, the more pages you will add. To begin with, keep it simple and easy to navigate. For more information on having a website designed for you, head straight to our services page.

Filed Under: Features

Why is Social Media So Powerful?

August 10, 2021 By Mac

Why is Social Media So Powerful?

Social media has grown into something akin to a monster over the past 20 years, becoming a platform for politics, hatred, and anger, a place to vent frustration, spread lies, and misinformation. Social media is powerful, a money-making machine for shareholders, vloggers, influencers, and brands.

However, social media is also a tool to sell products, spread good news, and celebrate life in general.

By producing eye-catching content and using such tools as Instagram Stories and the Facebook Market Place, anyone from the humble start-up to well-known brands can compete against one another on an even playing field.

Previously, small companies would struggle online with a low advertising budget. Still, today they are more likely to survive than they would on the high street, as social media platforms have helped them spread the word about their offerings.

People tend to be more influenced by what they read on social media than through casual conversations or what they watch on TV. It has become a monster, but what kind of monster is it? Good or bad?

Let us look at social media and its uses, whether good, bad, or ugly.

Sharing Information

Gossip has been with us since the days when we first learned to talk. People have shared information, valuable or invaluable, for fun or to be serious, good or bad, to help define who they are and to keep in touch with their audience.

As human beings, we crave attention and what better way to get that attention than on social media. It works for people, and it works for brands. It’s easy to access and post a comment to a worldwide audience at the stroke of a keyboard.

All of this has allowed social networks to grow and evolve. To feed their users appetites and to leave them demanding more. Social media has helped to shape our politics, our social issues, and views, reach out to family and friends far and wide and even make new friendships and relationships. It has introduced us to new products, new brands, new music, films and the famous and all of this has played a part in its ever-growing power.

Social Media Is Impactive

Did you know that nearly a quarter of the population is on social media? That is one hell of an audience for the brand, small business, politicians, the media, and attention seekers. The impact of a post can reach far and wide as it can build up a person or company or tear them apart. Any misdemeanour by a celebrity can reach millions of people through a single post or the simple use of a hashtag and can destroy their career in a matter of hours. Twitter spreads a news story faster than the established media.

Which Leads Us Onto News

Social media seems to be winning the war against traditional media. More and more people are turning to social media to find out what is happening in the world. Since the start of the internet, it has become easier for people to access news stories, unlike years before when you had to buy a newspaper to find out what was happening in the world or wait until the news came on the TV. With the advent of social media, anyone can be a journalist, break a news story with a simple tweet or post, or make or break a person or brand. Social media has helped make people more aware of what is happening in the world.

Marketing and Social Media

Social media has also become the go-to tool for marketers. The rise of digital marketing has been unstoppable, and brands or businesses without a social media presence are being left further behind. As we stated earlier, small businesses can compete with the big boys as they can more or less reach the same audience through digital marketing. With more digital companies springing up, pricing has become very competitive. At Smoking Chilli, we have marketing packages to suit all budgets.

There is an endless world of possibilities when it comes to reaching your target market on social media. It is very uncommon for people not to check their social media pages at least once a day. It is used for education, communication, and decision-making.

Social media is impactive, helpful, informative but can also be destructive and affect mental health.

We have seen celebrities such as Jesy Nelson of Little Mix who succumbed to the daily pressure of being in the public eye and open to abuse on social media affected by mental health issues. We have seen our footballers suffer racist abuse because of a penalty miss. Yes, social media is powerful for various reasons, for good, but there are issues.

So don’t be put off by social media. If it is treated well and with respect, it will return the favour. For small businesses, social media can be very impactful and helpful and put you in touch with your audience. It is an excellent marketing tool for targeting audiences related to your business.

If you need help with your business, social media, or digital marketing, drop us a line, and we will discuss how we can help your business grow.

Filed Under: Features

What Are Pay Per Click Ads?

March 17, 2021 By Mac

What Are Pay Per Click Ads?

Pay Per Click or PPC as it is more commonly known is an online advertising model in which advertisers pay for each time a user clicks on one of their online ads. Essentially, it is a way of buying visits to your site, rather than attempting to drive them to your site organically (non-paid).

There are various, different types of Pay Per Click advertising models with the most common type being the paid search ad as an example Google Adwords. These are ads that appear when people search for things online using a search engine like Google – especially when they are performing commercial searches, meaning that they are looking for something to buy. This could be anything from a search on a mobile for a place to eat, to a local service, to a gift for someone or a higher end item like a car. All of these types of searches will trigger a pay-per-click ad.

With pay-per-click advertising, the business running the ad is only charged when the user actually does click on the ad, hence the term ‘pay per click’ or ‘PPC’. You set up your campaigns by writing ad copy and selecting relevant keywords and choosing a suitable landing page on your site

Various other forms of Pay Per Click advertising can include display advertising and remarketing.

There are 8 different types of pay per click ads

  • Search ads
  • Display ads
  • Social ads
  • Remarketing ads
  • Google shopping
  • Local service ads
  • Gmail sponsored promotions
  • Instream ads – Youtube

So How Does Pay-Per-Click Advertising Work?

In order, for the pay per click ads to appear alongside the search results as example on Google, advertisers cannot just simply pay more than their competitors to ensure that their ads appear more prominently and frequently than their competitor’s ads. Instead, ads are subject to what is known as an Ad Auction. This is an entirely automated process that Google and other search engines use to determine the relevance and validity of advertisements that appear on their SERPs (Search Engine Results Pages).

How Keywords Work in Pay-Per-Click Advertising

As the name implies, the Ad Auction is used to select the ads that will appear on your pages and determine how much you will earn from those ads. In a traditional auction, interested bidders will state the maximum price they are willing to pay to buy a specific item. This means that advertisers must bid on the terms they want to activate or to display their ads. These terms are known as keywords. Keywords are ideas and topics that define what your content is all about. In terms of SEO (Search Engine Optimisation), they are the words and the phrases that people type into their search engines when looking for content. This is also known as also ‘search queries’.

Need help with your PPC campaign?

A well-managed PPC campaign can immediately generate traffic, which leads to extra conversions. The traffic will be of high quality because the user has entered a term very closely related to what you offer. We aim to attract visitors who have a problem or need, that your company can solve.

Contact our team and see how we can help you.

Filed Under: Features

Why Small Businesses Needs Social Media

February 19, 2021 By Mac

Why Small Businesses Needs Social Media

These days social media has become an important inbound marketing strategy for any small business and an integral part for any marketing campaign. Creating high end content and invaluable content and ranking well for it on the SERP (search engine results page) is all well and good, but being able to share that content to the right customers straight away and getting those customers that are interested in your brand, product, or service back to your site is a whole different ball game.

Interacting with consumers on social media is becoming an important marketing strategy for small businesses and by using social media it can help you in a variety of different ways such as:

  • Building brand awareness
  • Increasing your customer base
  • Connecting with current customers

So let’s take a look at some of the important reasons as to why social media for small business is a good thing and should be an integral part of your marketing strategy.

Communication

Communication with your customers is important to your small business or any business for that matter but it is always great to have all communication bases covered and this includes social media. Mailing addresses, a phone call, an email, and a contact form on your websites are all well and good, but if the customer has a quickfire question to ask or wants to share the good news about their order arriving or how great it is and even recommend you to other people they tend to go straight to a social media platform be it Facebook, Twitter or Instagram. The real-time advantages of social platforms is that they allow your business to engage with your customers in a quick and timely manner. You don’t have to be on every platform as there will be some platforms that are advantageous to your business, but it is very helpful to have a few active accounts where you know your customers are and can be found.

Understanding

Do you know who your customers and potential customers are? If you don’t know, social media platforms such as Facebook, Twitter and Instagram can be a great way in helping you collate date and find your target market. With analytical tools found on Facebook, Twitter and Instagram as examples, can help you find out more about your audience, what posts they react to, what times they are active and how many times they click through to your website. Understanding their ‘habits’ can define your online marketing strategy and ultimately increase traffic to your website.

Keeping A Step Ahead

Whilst any small business shouldn’t mimic every move that any of their competition may make, you should keep in mind and be fully aware of where they are at and what they are doing that maybe you are not or maybe you could improve on. If your competition as an example is more actively engaging through social media with their customers, they may have built a distinct advantage over you as having a good communication as we know is key to boosting a good reputation and business profile.

By simply having an active social media presence and profile, you are actually doing your business a massive favour and increasing your businesses visibility through search result pages. As we said earlier in this piece, you don’t need to plaster or bang on about your business on every single social platform, Facebook, Twitter, Instagram, LinkedIn, YouTube etc to show that you’re visibly active. Go to the sites where your brand’s voice will be amplified and at its strongest and be able to engage with your customers whilst still getting your brands message across

Need help with your business social media accounts? Contact us and let us help increase your digital presence

Filed Under: Features

A Social Media Guide To Finding The Best Platform For Your Business

February 3, 2021 By Mac

A Social Media Guide To Finding The Best Platform For Your Business

When you first start up a business and you’re looking for a social media site to best promote it, it can be one hell of a daunting task. Many agencies will tell you need a presence on almost all the social media sites but here at Smoking Chili Media we know that not all social media sites are going to work for you. So we below take a look at the 4 most common social media sites and what they can offer your business.

Facebook

Facebook now has over 1 billion active users every single day. So it comes as no surprise that it has become one of the best ways to find your target audience, build an email list, and get new customers. But that’s not all it’s good for, oh no..

It’s also a great place to interact with your clients once you’ve caught their attention. Many companies create private groups on the platform where paying customers can join, interact, pose questions, and have a more personal experience with the band. You can join groups and spread the word

Despite a drastic slow down over the last few years in users, there’s no question that it will remain one of the best social media platforms for your business in 2021.

Instagram

Talk about overnight success stories an Instagram is a s close you can get. Almost exploding over night with new a million users at it’s launch.. Instagram has gone from strength to strength. Now, they can boast over 1 billion users each day, making it one of the top social media platforms for business.

Initially starting out as a place to share photos, it has expanded to videos in a feature called “stories.” Thus, Instagram has become an intriguing and inventive way for brands to literally showcase their products, values, and voice.

As you can imagine, that means Instagram is an excellent tool for lead generation.

Twitter

Twitter had probably the best marketing strategy from absolute start with their character limit: give everyone a voice but keep the noise down. Businesses, journalists, celebrities and even Presidents use Twitter to share stories, news articles, video or anecdotes every single day.

When it comes to using Twitter for your business, you can definitely find ways to use the platform to monetise and promote your business. A good way of achieving this is to consistently engage with your audience and adding quality content with all of your posts.

LinkedIn

LinkedIn was one of the first modern day social media sites to really take a grip on the market. It’s become a networking tool exclusively for professionals and has changed the way we seek, find, and get hired for jobs. It’s also a pretty good resource for sharing content and business news.

Keep in mind that LinkedIn is more B2B rather than B2C and you are more than likely to find a partner than a customer but nonetheless it’s worth having a profile.

People go to LinkedIn to learn more about their industry and see what their professional contacts are up to and look for new opportunities.

YouTube

Youtube is the ultimate video-based platform and literally blows the competition out of the water (Snapchat, TikTok), YouTube has become the platform for sharing information via the power of video. It now boasts over 2 billion monthly users and has become a place where people go not only for entertainment but to learn new things and even DIY!

And that’s what makes it such a powerful marketing tool

You can create a video channel and connect with your users in a totally different way than any other social media platforms. You can create things like tutorials product descriptions, and even virtual press releases. Some even say it’s easier to rank on YouTube than it is on Google if you remember to do your SEO!

Need social media guidance let us help you achieve your social media goal!

Filed Under: Features, Industry News

AGE ID – New Law To Restrict Online Viewing of Adult Content

July 23, 2019 By Admin

AGE ID – New Law To Restrict Online Viewing of Adult Content

The new age verification process being introduced this year has brought about much discussion. The UK government originally passed the Digital Economy Act in 2017 which states anyone who “makes pornographic material available on the internet to persons in the United Kingdom on a commercial basis other than in a way that secures that, at any given time, the material is not normally accessible by persons under the age of 18”. This means that all websites with pornographic material, available to users in the UK, must have their age verified as being over eighteen before entering the site – Or that website owner will face the consequences of breaking the law.

What is AGE ID?

AGE ID was developed by Mindgeek who run some of the top porn sites in the world. While developed for their own sites initially the software is available to website owners on subscription (no cost for the user). When someone in the UK tries to access a pornographic website they will be redirected to a verification page. Here they must register with an email address, password and provide an official document proving their age. Once verified they are able to login and so access pornographic material on any of the sites using the AGE ID software.

Why is it being implemented?

This has become quite a controversial law and the UK is the first to implement anything like it in the world. Unfortunately the internet has become somewhat of a hunting ground for sexual deviants and there has been enormous concern with regards to how easy it is for children to access these websites and see pornographic material online. Margot James of the Department for Digital, Culture, Media and Sport (DCMS) and minister for digital and creative industries stated, “Adult content is currently far too easy for children to access online. The introduction of mandatory age-verification is a world-first, and we’ve taken the time to balance privacy concerns with the need to protect children from inappropriate content”.

How can we help you comply?

Smoking Chili Media have experienced developers to install this software on your website and which is fully customised to your own requirements

The UK government has gone to a great deal of trouble to ensure all porn is blocked until the user is registered and verified. Porn websites that do not adopt the verification process are literally locking themselves out of the UK market. The AGE ID software complies exactly with the new rules and provides a comprehensive, secure and easy solution for website owners.

People can be nervous about handing over their official documents. However, when you present them with a secure, credible and trustworthy option such as AGE ID they can feel a lot more comfortable about it! We can help you set up this first-class age verification process ensuring you stay within the UK laws and do not lose out on a significant market base.

There is no doubt that the UK porn block is here to stay. The AGE ID software is a solid and inexpensive solution that has already been tried and tested – We can provide a top solution – Just contact us for more details.

Filed Under: Features, Industry News

Artificial Intelligence & SEO: 5 Strategies You Need to Follow

February 4, 2019 By Admin

Artificial Intelligence & SEO: 5 Strategies You Need to Follow

Google does not just focus on grouped keywords when it comes to the search queries that are performed on their engine. Instead, they are able to give direct answers to some of the most unique queries that they’re met with. In order to utilize their strategy for your own success, it is vital to optimize every keyword or phrase that may be associated with your business. Software models such as Moz can implement artificial intelligence in order to complete this automatically.

Key Takeaways:

  • Millions of queries are delivered to Google every day even though Google has engineered the gathering of search queries.
  • When Google answers a search query with results, it first shows direct answers to the query before organic search results are shown.
  • Google is using Artificial Intelligence in SEO and it helps searchers to arrive at more relevant and even important results.

“These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.”

Read more: https://www.searchenginejournal.com/seo-artificial-intelligence/212076/

Filed Under: Features, Industry News

How to Optimize for Voice Search: 4 Simple SEO Strategies

January 31, 2019 By Admin

How to Optimize for Voice Search: 4 Simple SEO Strategies

Voice search a new facet of search engine optimization that is here to stay. People of all age groups use mobile data assistants via voice. With the update of Google Hummingbird, the search algorithm no longer uses only key words. Now, with voice assistant, the searches now link questions together. The assistant has to research the question based on contextual clues from previous questions. Voice queries also contain conversational language words. This makes each query longer on average.

Key Takeaways:

  • Because it is more convenient for searchers to speak with an assistant than to type words, voice search is no longer a fad.
  • To prove that voice search has come to stay, Voice labs found that about 33 million voice-first devices are in circulation.
  • Google CEO, Sundar Pichai, in emphasizing the importance of voice search, in his keynote address stated that one-fifth of Google queries are voice search.

“In 2013, Google launched a major algorithmic update — the Google Hummingbird. It started considering the user intent and contextual meaning of queries.”

Read more: https://neilpatel.com/blog/seo-for-voice-search/

Filed Under: Features, Industry News

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Smoking Chili Media
Smoking Chili Media
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Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
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Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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