Features

Google does not just focus on grouped keywords when it comes to the search queries that are performed on their engine. Instead, they are able to give direct answers to some of the most unique queries that they’re met with. In order to utilize their strategy for your own success, it is vital to optimize every keyword or phrase that may be associated with your business. Software models such as Moz can implement artificial intelligence in order to complete this automatically.

Key Takeaways:

• Millions of queries are delivered to Google every day even though Google has engineered the gathering of search queries.
• When Google answers a search query with results, it first shows direct answers to the query before organic search results are shown.
• Google is using Artificial Intelligence in SEO and it helps searchers to arrive at more relevant and even important results.

“These days, people need and want definite answers from Google. Instead of typing just a couple of words, we nowadays type of speak a whole sentence, making it more complex for Google to return the right search result to match user intent.”

Read more: https://www.searchenginejournal.com/seo-artificial-intelligence/212076/

Voice search a new facet of search engine optimization that is here to stay. People of all age groups use mobile data assistants via voice. With the update of Google Hummingbird, the search algorithm no longer uses only key words. Now, with voice assistant, the searches now link questions together. The assistant has to research the question based on contextual clues from previous questions. Voice queries also contain conversational language words. This makes each query longer on average.

Key Takeaways:

• Because it is more convenient for searchers to speak with an assistant than to type words, voice search is no longer a fad.
• To prove that voice search has come to stay, Voice labs found that about 33 million voice-first devices are in circulation.
• Google CEO, Sundar Pichai, in emphasizing the importance of voice search, in his keynote address stated that one-fifth of Google queries are voice search.

“In 2013, Google launched a major algorithmic update — the Google Hummingbird. It started considering the user intent and contextual meaning of queries.”

Read more: https://neilpatel.com/blog/seo-for-voice-search/

Over 25 million voice assistant devices were sold in the year of 2017, showing just how much their prominence is expanding at a rapid rate. This may be due to the high precision rates in terms of accuracy and search speed. A voice assistant provides results within half the time traditional search engines do. The booming market associated with voice search points to how vital it is for SEO experts to find ways to incorporate voice search efficiency into their digital marketing strategy.

Key Takeaways:

• Voice search is on a rising tide which no one can ignore because they signal a change in the SEO landscape.
• It is hard to tell what actually works in voice search because the advice telling one what to do are varied and numerous.
• Voice search is practically the ability to tell your device what you are looking for and it practically does the work.

“So for businesses, this is a matter of user experience and delivering convenience to your customers in a rather innovative way.”

Read more: https://neilpatel.com/blog/voice-search-seo/

Approximately 20% of searches are now performed on voice assistants such as Siri or Echo. Many digital marketers are failing to see the importance of focusing on voice searching within their SEO strategy, but there are several aspects related to voice searching that need direct focus. One of these aspects is the importance of micromoments. Micromoments are the small increments of time where an intent is specifically sought out, and utilizing this intent to the advantage of your company can result in direct lead generation.

Key Takeaways:

• Nothing changes the landscape that marketers are used to so much more than the digital marketing world because a new invention or iteration crops up every week.
• The digital marketing landscape has been changing from blog content to video content, and then to live video. Now, the rage is voice search.
• The Echo is a robot that listens to you and responds while you ask it any question you want.

“Well, the Echo as a bestseller is just one illustration of how voice search is adapting and what it means for SEO experts and marketers everywhere.”

Read more: https://neilpatel.com/blog/voice-search-success/

As it is a new year, it is a perfect time to set new goals for your search engine optimization. A good goal is to make sure you stay ahead of technology innovations. Another idea is to get more organized. This affects SEO as well as other areas of your life. It is also the perfect time to focus on your personal brand. Another important step is to tie search engine optimization with conversion rate optimization.

Key Takeaways:

• A great goal for 2019 would be to get savvy about the latest and upcoming technologies, such as augmented reality.
• Since voice search is becoming the next big thing in search, it would be a wise goal to get to understand the impact it will have for e-commerce sites.
• It’s always a good idea to have an ongoing goal to stay abreast of the newest algorithms and analytical trends.

“We can learn a lot from each other by hearing about our collective goals as an SEO community.”

Read more: https://www.searchenginejournal.com/seo-goals/285965/

Advertising and marketing has never been more important in the world that we live in. Now, with social media and all of the digital platforms out there, advertising has become so important. There are many ways in which people go about listing their ads while there are some individuals who cannot seem to grasp the opportunity that is presented to them by social media. There is a $13 billion opportunity that is readily available to some people if they want to take that chance!

Key Takeaways:

• Co-op marketing is everywhere one tends to look. It has also existed for a far longer time and is more concentrated in non-digital channels.
• Today, many advertisers have begun to believe that there is potential in digital co-op. Some benefits are a better understanding of where their budgets go and more potentials.
• Amazon and Google have expanded beyond their comfort zones. Their business have even extended into sponsored products models which is part of the co-op puzzle.

“Co-op’s overall market size stands at $70 billion. But just 20 percent of this is used for digital advertising. Additionally, we estimate that eCommerce pure players spend 80 percent of their budgets on digital channels. Applying this behavior to the wider market unlocks serious long-term opportunity. The gap (from 20 percent to 80 percent) closes. The industry sees a dramatic redistribution of co-op spend, mainly to digital. This leaves $42 billion up for grabs.”

Read more: https://searchengineland.com/product-listing-ads-digital-co-op-and-the-13-billion-opportunity-308419

Google is one of the largest companies in the entire world and provides people with a huge platform in which they can do multiple different things. We all know about the email and the Youtube services that Google offers but it now goes deeper than that. There is the “My Business” App from Google that is now changing the way that people do their marketing. Marketing is so important and Google makes it easier for businesses to keep it all organized.

Key Takeaways:

• There have been suggestions that due to Facebook’s missteps and changing fortunes recently, marketers should leave the network but they have nowhere else to go.
• The new Google My Business app is a broad move by Google to produce an alternative digital platform for marketers.
• The app has features for consumers to both follow their favorite businesses and keep up with new information while businesses keep a profile and make themselves easily discoverable.

“”Facebook has really been the leader in solutions for very small businesses over the past eight years,” says HubSpot Principal Marketing Manager Marcus Andrews. “Its Business Pages and ad solutions have really resonated with the early entrepreneur.””

Read more: https://blog.hubspot.com/marketing/google-my-business-new-marketing-destination

Instagram has updated their features for businesses to tag and link products to sell. In addition to photo tags, a new feature will allow a product to be tagged in a video. Businesses wishing to take advantage of this feature can add items to the Facebook catalog for their business page. Any item in the catalog can then be tagged in a video, allowing it to link to the business’ website. Additionally, all products tagged in videos will be added to the shop tab, so users watching a video can see and buy products tagged in it.

Key Takeaways:

• On Instagram, one can now tag video posts and insert links to products in those posts for social shopping.
• To enable product tagging in Instagram video posts, one has to add those products to their Facebook Catalog using the Catalog Manager on their Facebook business page.
• Instagram is also testing a complete makeover of the Shopping tab so that products tagged in posts can easily and quickly be added to the Shopping tab.

“To enable product tags businesses first have to make sure their account has opted into using a business page.”

Read more: https://www.searchenginejournal.com/instagram-rolls-out-more-ways-for-businesses-to-sell-products/279237/