Highly recommended reading here from Susan Solovic, contributing author, who illustrates the viral marketing campaign launched by the Disney-Star Wars franchise coupling. She explains how small business owners can use these techniques to their own advantage.
Susan touches on building anticipation and how it directly relates to live event sales, then goes on to elaborate on the subject of collaborating with local, global, and national talent to maximize the impact of your product(s).
Susan concludes by sharing some observations and information on advanced marketing techniques used by the mega-franchise, such as “leaked” product information, and how small businesses can use similar techniques to increase both their profitability and visibility.
Some excellent points and definite food for thought for all our small business clients.
Read the full article here: