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Smoking Chili Media

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Features

In depth analysis of the latest online marketing trends, tips and advice:

What Small Business Can Learn From Force of the Star Wars Marketing Blitz

March 30, 2016 By Admin

What Small Business Can Learn From Force of the Star Wars Marketing Blitz

Highly recommended reading here from Susan Solovic, contributing author, who illustrates the viral marketing campaign launched by the Disney-Star Wars franchise coupling. She explains how small business owners can use these techniques to their own advantage.

Susan touches on building anticipation and how it directly relates to live event sales, then goes on to elaborate on the subject of collaborating with local, global, and national talent to maximize the impact of your product(s).

Susan concludes by sharing some observations and information on advanced marketing techniques used by the mega-franchise, such as “leaked” product information, and how small businesses can use similar techniques to increase both their profitability and visibility.

Some excellent points and definite food for thought for all our small business clients.

Read the full article here:
http://www.entrepreneur.com/article/252280

Filed Under: Features Tagged With: Social Media

Sunbathing Spiders Storm the Dance Charts

March 7, 2016 By Admin

Sunbathing Spiders Storm the Dance Charts

Our good friends and clients, The Sunbathing Spiders, have stormed the UK dance charts for the second time with only their second release!

London’s Sunbathing Spiders are gaining a growing reputation for bringing top House music to the London and Ibiza scene. Both releases to date have reached the Up Front Club Top 10 on Music Week, one of the toughest charts to break.

Check out Paul FM talking deep and dirty about the Sunbathing Spiders’ “Round and Round” track:
https://soundcloud.com/sunbathing-spiders/paul-fm-and-round-and-round-talk-music-week

Check out the latest “So In Love” track and look out for this secretive outfit behind a DJ booth in Ibiza this summer. The track was written over lunch at the infamous restaurant with no name in Sa Caleta, Ibiza:

https://soundcloud.com/sunbathing-spiders/so-in-love-summer-anthem-radio-edit-clip

https://soundcloud.com/sunbathing-spiders/so-in-love-sa-caleta-red-rock-remix-clip

Filed Under: Features

Want to drive more organic traffic to your YouTube channel? Here’s how…

November 13, 2015 By Admin

Want to drive more organic traffic to your YouTube channel? Here’s how…

Did you know that YouTube is pretty much the second biggest search engine after Google? And guess who owns YouTube? Oh right it’s that don’t be evil corporation called Google.

Well if you want to get ahead of your competitors and find standard Google SEO a slow and unforgiving beast, then you should definitely spend sometime creating great content for YouTube.

Video is the most powerful content delivery system and if you’re looking to build an engaged following, there’s really nothing better. Users get to see you, connect with you and, if you help solve their problems with how to videos, ultimately trust and buy from you.

As such, some of the pointers in the following article are worth going through as they are good pointers to get you started.

Enjoy! http://www.razorsocial.com/youtube-seo/

Filed Under: Features Tagged With: Social Media

Want to win big on social media? Here’s how…

November 9, 2015 By Admin

Want to win big on social media? Here’s how…

So you’ve got your Facebook, Twitter, Google+, YouTube, Instagram, yadda, yadda, yadda, accounts and you’re publishing loads of stuff and no one’s really paying attention, and your boss is getting antsy because the follower numbers aren’t ticking up, and you’re not making sales… what do you do?

Well the following article really let’s the cat out of the bag on strategies we’ve implemented for clients (nice one Andrea! grr):

http://www.andreavahl.com/facebook/7-surprising-ways-companies-are-winning-on-social-media.php

If you’re smart you’ll read this and get cracking on implementing, testing, refining and going again until you find the winning social media formula.

If you’re smarter still you’ll hire us to do it for you in order to save you time and leave you focusing on running your business.

And if you’re smarter still you’ll know the solution to P versus NP, the Hodge conjecture, the Riemann hypothesis and the other three outstanding millennium prize problems as explained here https://en.wikipedia.org/wiki/Millennium_Prize_Problems#Unsolved_problems.

But as no one is yet that smart I think you should revert to the “speak to us so we can help you solve problem” problem. Just saying.

Filed Under: Features Tagged With: Social Media

Do you have the 6 traits it takes to be a successful entrepreneur?

November 6, 2015 By Admin

Do you have the 6 traits it takes to be a successful entrepreneur?

How do the Bransons and the Buffets of this world get so successful? (And no I’m not talking pickles or food gatherings but the entrepreneur types). According to the following well written article over at inc.com it all comes down to 6 simple factors.

Firstly they are willing to embrace failure and follow the old maxim that Rome wasn’t built in a day. Sometimes you have to fall in order to learn how to properly walk.

After all do you think Steve Jobs Apple incarnation 1 or 2 worked out better for the company…actually let’s not go there for fear of making this an Apple commentscentric blog post but I think you get the point.

You also need to listen to those around you (and surround yourself with smart people), do something you’re passionate about, be curious, say no to opportunities (you can’t take advantage of every opportunity so cherry pick the best and focus your finite time and energy resources on them) and find balance in your life.

Agree? Disagree?

Read the article in full here and let me know what you think:
http://www.inc.com/jeff-haden/6-uncommon-personality-traits-of-highly-successful-people.html

Filed Under: Features

Looking for Facebook advertising success? Then my Facebook news roundup is for you

November 6, 2015 By Admin

Looking for Facebook advertising success? Then my Facebook news roundup is for you

So as we come to the end of another week that leads us inexorably closer to death and/or Christmas, it’s time to review how Facebook have been making the news this week (sure like they need any extra free publicity).

As marketers however, we need to keep a beady eye on them and so the following are a mere smattering of useful tidbits to take away, ruminate on and digest over the weekend.

Number 1: Ten Facts About the New Facebook Search.

An interesting read here about how Facebooks new search functionality works. Facebook are now looking beyond the silo-ed Facebook world and, shock horror, realising there’s a whole thing called the internet beyond its borders.

That’s right, they’re actually indexing content from the wider web so you don’t have to just look at cat meme’s anymore. Also included is info on their ranking factors, mobile search and a bunch of other stuff that you would be better off going and reading than me trying to regurgitate in under 100 words.

Number 2: How to Create Facebook Ads With Emails: 5 Creative Ideas.

This one comes highly recommended by moi. If you have an email list then this post guides you through how you can upload it to facebook to target those same people through Facebook.

Then how to clone your list for additional ad targeting options, how to target based on those who open vs don’t open your mailers, segment subscribers and retarget those who are basically ignoring your mailers.

A great bunch of tips here that, with a little thought on Facebook psychographic targeting mashups, are going to help you big time.

Number 3: 2 New Facebook Tools for Local Business Advertisers.

This is a good news story for all your social media managers who represent stores/restaurants with multiple local locations. You can now craft separate copy, links and calls to action per local store with far greater ease.

In addition the new insights tool will allow you to see greater trends and demographics on a local level leaving you in an all oh so powerful mind manipulation position “wa ha ha”.

Number 4: Facebook v YouTube: Fighting for views.

Finally this story from Auntie (the BBC for non UK folk) is all about how quickly Facebook has caught up with YouTube in view counts since the introduction of auto play functionality on people’s news feeds.

As those of us who use YouTube a lot know, however, its not all about random quick views, but the deeper level of engagement from users that’s often more important especially in audience building. Anyway a good read and as the saying goes, don’t put all your eggs in one basket, so keep on keeping on with videos in both channels.

And that’s it till next time. I’m off to sit on a beach in South Mexico for a couple of weeks so I’ll see you all again soon.

Cheers

Filed Under: Features Tagged With: Social Media

Want to measure customer feedback using Twitter? This new tool will help

October 25, 2015 By Admin

Want to measure customer feedback using Twitter? This new tool will help

Twitter have just announced the release of Twitter Polls, a new feature that let’s you get customer feedback in a far more straight forward way than previous options available on the service. You’ll be able to pose questions to your followers like “Do you think continued UK EU membership will be good or bad for your business?” and then have an A/B (yes/no) poll for users to vote on. The poll will remain live for 24 hours and those taking part will be able to do so privately.

It’s a good addition for anyone with an engaged Twitter following. A local cake shop, for example, could pose a new product idea and have regular customers vote on whether they think the new flavour combination would work.

So its perfect for anyone with a lab testing environment to test ideas with their userbase. We’ll be testing it out this week with our clients so stay tuned.

Read more here:
http://smallbiztrends.com/2015/10/get-customer-feedback-fast-new-twitter-polls.html

Filed Under: Features Tagged With: Social Media

Pinterest users increasingly joining from outside the USA

October 24, 2015 By Admin

Pinterest users increasingly joining from outside the USA

For all you SME’s based outside the US who have largely ignored the Pinterest platform, it might be time to start revising your usage. Whilst Pinterest has historically been very dominant in certain psychographic circles like soccer moms and flower collectors, home decor and art and design, the growing userbase outside of the US is starting to change social media managers thinking especially given the new localised pinning option.

The platform as its now topping 100 million monthly actives and standing on its own against the FB’s of this world. I’d recommend any clients who sell products in markets where photographic content curation is possible, to jump on board and start developing boards with a following.

Be the thought, taste and style maker in your niche and you can leverage the opportunities presented by Pinterest to your advantage.

You can read more on this release here:
http://smallbiztrends.com/2015/10/pinterest-users-localized-search.html

Filed Under: Features Tagged With: Social Media

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OUR GOOGLE REVIEWS:

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Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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