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Recently Google’s John Mueller was asked whether an author’s reputation affects the website’s ranking, as concerns arose from people who used other author’s on their sites. Google states that this doesn’t matter in the way that algorithms check for popularity and ranking. If an author is removed by a website, that is the choice of the website if the author’s no longer want that association. Removal of an author would just be looked at as an update to a site.

Key Takeaways:

• You don’t need to concern yourself with an author’s reputation when ranking websites because they may be new or go into bad standing.
• Website directors have raised concerns that the changing views on an author would change website rankings; this was recently brought to Google as a concern.
• You have every right to remove an author from your website because you choose to no longer be associated with them, but this will not change your website ranking.

“However, if you want to remove an author from your website because you no longer want to be associated with them for whatever reason, then that would be treated like any other organic site change.”

Read more: https://www.searchenginejournal.com/google-we-do-not-rank-websites-based-on-author-reputation/266829/

If you are just starting to market your content or blog, it is likely that very few people are visiting your site. To attract attention, you might try content syndication where others use your content, but link back to your site or credit you. This can get you more audience members and publish you on popular industry websites. The downside is that when someone reads your content on another site, they don’t necessarily come back to your site. If you are looking for content to be shared, for brand awareness, or additional followers, content syndication may be for you.

Key Takeaways:

• When you start your own content marketing program or blog, it can take some time before people start recognizing you, so content syndication may be the way to go.
• Content syndication is when a company publishes your work, but gives you credit and may link to your site.
• Content syndication can get you recognized by big companies and bring you brand awareness.

“With content syndication, on the other hand, the content itself becomes a mechanism for promotion and can get you in front of new audience members a lot more quickly. And syndication is hardly a tactic only for newbies. Some of the top thought leaders in the field get their articles picked up and republished by additional outlets.”

Read more: https://www.searchenginejournal.com/content-syndication-basics/263415/

Working at Google allows for people to see the inner workings of how SEO works. It is so important to engage with people when you have your own business. Having interactive platforms that allow for people to come together is a very viable way to create more traffic. Marketing is so important for every single person, or business, that is trying to create a brand on the web. This Google employee relates that idea to the public.

Key Takeaways:

• Even when popular sites are caught by Google cheating in link building, Google doesn’t go out to penalize them because they want people to get what they search for.
• When Google encounters spammy links, it sees this as a negative SEO and would rather ignore the links than refuse to serve the site to searchers.
• Rather than rely on lots of human programmers to fine tune their algorithms, Google prefers automation to do so and that is why it did not acquire Digg.

“I experienced this when I started a nutrition site years ago (I no longer own it). Someone built thousands of adult links to the site and it made up the majority of the backlinks.”

Read more: https://neilpatel.com/blog/seo-lessons-google/

For local businesses, Google is such a life saver. It is something that not many people know how to use to their full advantage but if they do, it can make such a massive difference. For companies that are small, using Google for sales is a very viable way to grow your business and your margins. Generating sales is not easy but it starts with generating more and more traffic. If you have a good product when the traffic comes, you will generate more sales.

Key Takeaways:

• Local businesses need to think smart to keep up with their larger competitors around.
• Using the Internet is still one of the best ways to generate sales for any type of business.
• Appealing to the local demographic will allow word of mouth to carry about your place.

“The main benefits include (but aren’t limited to): increased click-through rates and providing more information/context without taking up character limits on your actual ad copy.”

Read more: https://adespresso.com/blog/google-ads-for-local-businesses-3-smart-ways-to-generate-more-sales/

The small businesses in the world today have to be really creative moving forward. The truth of the matter is that the world is starting to rely more and more on technology. Therefore, small businesses should try to stay ahead of the curve by getting on the technology wave. If they do not get on it as soon as possible, they will fall behind. Getting savvy with technology will help them strive in the future as they continue to grow.

Key Takeaways:

• As a small business, you must think smarter to compete with larger businesses with more resources.
• As time goes on, marketing and technology will continue to be unbelievably important.
• Within your own business, you must make the efforts to ensure that you are doing everything you can for your business to succeed.

“Take a minute or two to talk with customers who express interest. Sometimes, all it takes is a little education and kindness to shift habits. First, take a few minutes to boost your own education by reading How to Win Some Customer Back from Amazon this Holiday Season.”

Read more: https://moz.com/blog/3-small-business-tips-2019

Google Rankings are highly volatile for a multitude of different reasons. Rankings are constantly changing on Google because of the willingness of companies, or sites, to make the necessary changes that they need to get their sites more traffic. Understanding how to generate more traffic is really important to getting more people to visit your site. Being high on the rankings of Google is really important to get people to actually visit your site and stay there to become a customer.

Key Takeaways:

• Google is one of the world’s largest companies that is constantly pushing the bar higher.
• If your have a site that is active on the web, you want to make sure it is high on Google’s rankings.
• Google simply allows for more people to view your site and see what it is that you have to offer.

“Therefore if you find your own site losing ground, you may need to rethink your strategy and consider that maybe there’s more you need to do to be considered the best.”

Read more: https://www.searchenginejournal.com/what-causes-google-rankings-to-be-highly-volatile/278711/

Google is one of the largest companies in the world and has a foothold over the internet like very few other online platforms. Not many can compete with Google and the services that they provide to users. In late September, or early October, there was a large algorithm update for Google. People wondered about the timing of it and if it was necessary. However, many people, consultants included, feel as if it was just the company trying to see how much users trusted them.

Key Takeaways:

• Between September and October, Google went a bit nutty in the algorithm update department.
• Beyond the broad core algorithm updates that occur periodically, Google usually does small daily updates, refining areas of concern.
• Quality raters are live individuals that perform checks on the search engine results page manually for Google.

“He also just recently told us that while the Quality Raters don’t specifically impact rankings, if we can understand how to look at sites like they do, we can potentially be seen as higher quality by Google’s algorithms.”

Read more: https://www.mariehaynes.com/the-september-27-early-october-algorithm-update-was-likely-about-googles-ability-to-assess-trust/

There are a bunch of different ways in which you can create some optimized content. Understanding how to target one specific niche and the consumers in that niche is a great start. You need to be smart and willing to think different than your competitors. Secondly, you must be creative in the content that you produce. Not only do you want to create this quality content, you want to keep the consumers that you brought in as a customer.

Key Takeaways:

• Creating content with a purpose is an excellent way to increase your website’s search engine optimization.
• Researching keywords, selecting a search friendly URL, and proper use of title and H1 tags and meta descriptions can also help your SEO.
• Sites with recent updates will also experience a boost in SEO results.

“Content optimization doesn’t need to be difficult. It’s certainly one of the easier elements of SEO to understand.”

Read more: https://www.searchenginejournal.com/seo-guide/anatomy-of-perfectly-optimized-content/