• Skip to content
  • Skip to primary sidebar
  • Skip to footer

Smoking Chili Media

Digital Marketing Agency in London

  • About Us
    • Testimonials
  • Services
    • Social Media
    • SEO
      • Ecommerce SEO
    • Email Marketing
    • Facebook PPC Management
    • Website Design
    • Graphic Design
    • Copywriting
    • Video Production
  • Work
    • Portfolio
    • Case Studies
  • BLOG
  • Contact
  • T: 020 3289 5595
  • FREE SEO Analysis
    • Google Review Link Generator

Features

In depth analysis of the latest online marketing trends, tips and advice:

Google: We Do Not Rank Websites Based on Author Reputation by @MattGSouthern

December 27, 2018 By Admin

Google: We Do Not Rank Websites Based on Author Reputation by @MattGSouthern

Recently Google’s John Mueller was asked whether an author’s reputation affects the website’s ranking, as concerns arose from people who used other author’s on their sites. Google states that this doesn’t matter in the way that algorithms check for popularity and ranking. If an author is removed by a website, that is the choice of the website if the author’s no longer want that association. Removal of an author would just be looked at as an update to a site.

Key Takeaways:

  • You don’t need to concern yourself with an author’s reputation when ranking websites because they may be new or go into bad standing.
  • Website directors have raised concerns that the changing views on an author would change website rankings; this was recently brought to Google as a concern.
  • You have every right to remove an author from your website because you choose to no longer be associated with them, but this will not change your website ranking.

“However, if you want to remove an author from your website because you no longer want to be associated with them for whatever reason, then that would be treated like any other organic site change.”

Read more: https://www.searchenginejournal.com/google-we-do-not-rank-websites-based-on-author-reputation/266829/

Filed Under: Features, Industry News

Content Syndication Basics: Who, What, Where, When, Why & How

December 24, 2018 By Admin

Content Syndication Basics: Who, What, Where, When, Why & How

If you are just starting to market your content or blog, it is likely that very few people are visiting your site. To attract attention, you might try content syndication where others use your content, but link back to your site or credit you. This can get you more audience members and publish you on popular industry websites. The downside is that when someone reads your content on another site, they don’t necessarily come back to your site. If you are looking for content to be shared, for brand awareness, or additional followers, content syndication may be for you.

Key Takeaways:

  • When you start your own content marketing program or blog, it can take some time before people start recognizing you, so content syndication may be the way to go.
  • Content syndication is when a company publishes your work, but gives you credit and may link to your site.
  • Content syndication can get you recognized by big companies and bring you brand awareness.

“With content syndication, on the other hand, the content itself becomes a mechanism for promotion and can get you in front of new audience members a lot more quickly. And syndication is hardly a tactic only for newbies. Some of the top thought leaders in the field get their articles picked up and republished by additional outlets.”

Read more: https://www.searchenginejournal.com/content-syndication-basics/263415/

Filed Under: Features, Industry News

The 7 Biggest SEO Lessons I Learned from a Google Employee

December 20, 2018 By Admin

The 7 Biggest SEO Lessons I Learned from a Google Employee

Working at Google allows for people to see the inner workings of how SEO works. It is so important to engage with people when you have your own business. Having interactive platforms that allow for people to come together is a very viable way to create more traffic. Marketing is so important for every single person, or business, that is trying to create a brand on the web. This Google employee relates that idea to the public.

Key Takeaways:

  • Even when popular sites are caught by Google cheating in link building, Google doesn’t go out to penalize them because they want people to get what they search for.
  • When Google encounters spammy links, it sees this as a negative SEO and would rather ignore the links than refuse to serve the site to searchers.
  • Rather than rely on lots of human programmers to fine tune their algorithms, Google prefers automation to do so and that is why it did not acquire Digg.

“I experienced this when I started a nutrition site years ago (I no longer own it). Someone built thousands of adult links to the site and it made up the majority of the backlinks.”

Read more: https://neilpatel.com/blog/seo-lessons-google/

Filed Under: Features, Industry News

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

December 17, 2018 By Admin

Google Ads For Local Businesses: 3 Smart Ways to Generate More Sales

For local businesses, Google is such a life saver. It is something that not many people know how to use to their full advantage but if they do, it can make such a massive difference. For companies that are small, using Google for sales is a very viable way to grow your business and your margins. Generating sales is not easy but it starts with generating more and more traffic. If you have a good product when the traffic comes, you will generate more sales.

Key Takeaways:

  • Local businesses need to think smart to keep up with their larger competitors around.
  • Using the Internet is still one of the best ways to generate sales for any type of business.
  • Appealing to the local demographic will allow word of mouth to carry about your place.

“The main benefits include (but aren’t limited to): increased click-through rates and providing more information/context without taking up character limits on your actual ad copy.”

Read more: https://adespresso.com/blog/google-ads-for-local-businesses-3-smart-ways-to-generate-more-sales/

Filed Under: Features, Industry News

3 Empowering Small Business Tips for Today, 2019, and a Better Future

December 13, 2018 By Admin

3 Empowering Small Business Tips for Today, 2019, and a Better Future

The small businesses in the world today have to be really creative moving forward. The truth of the matter is that the world is starting to rely more and more on technology. Therefore, small businesses should try to stay ahead of the curve by getting on the technology wave. If they do not get on it as soon as possible, they will fall behind. Getting savvy with technology will help them strive in the future as they continue to grow.

Key Takeaways:

  • As a small business, you must think smarter to compete with larger businesses with more resources.
  • As time goes on, marketing and technology will continue to be unbelievably important.
  • Within your own business, you must make the efforts to ensure that you are doing everything you can for your business to succeed.

“Take a minute or two to talk with customers who express interest. Sometimes, all it takes is a little education and kindness to shift habits. First, take a few minutes to boost your own education by reading How to Win Some Customer Back from Amazon this Holiday Season.”

Read more: https://moz.com/blog/3-small-business-tips-2019

Filed Under: Features, Industry News

What Causes Google Rankings to Be Highly Volatile? By @hjennyhalasz

December 10, 2018 By Admin

What Causes Google Rankings to Be Highly Volatile? By @hjennyhalasz

Google Rankings are highly volatile for a multitude of different reasons. Rankings are constantly changing on Google because of the willingness of companies, or sites, to make the necessary changes that they need to get their sites more traffic. Understanding how to generate more traffic is really important to getting more people to visit your site. Being high on the rankings of Google is really important to get people to actually visit your site and stay there to become a customer.

Key Takeaways:

  • Google is one of the world’s largest companies that is constantly pushing the bar higher.
  • If your have a site that is active on the web, you want to make sure it is high on Google’s rankings.
  • Google simply allows for more people to view your site and see what it is that you have to offer.

“Therefore if you find your own site losing ground, you may need to rethink your strategy and consider that maybe there’s more you need to do to be considered the best.”

Read more: https://www.searchenginejournal.com/what-causes-google-rankings-to-be-highly-volatile/278711/

Filed Under: Features, Industry News

The September 27 – early October algorithm update was likely about Google’s ability to assess trust – Marie Haynes Consulting

December 6, 2018 By Admin

The September 27 – early October algorithm update was likely about Google’s ability to assess trust – Marie Haynes Consulting

Google is one of the largest companies in the world and has a foothold over the internet like very few other online platforms. Not many can compete with Google and the services that they provide to users. In late September, or early October, there was a large algorithm update for Google. People wondered about the timing of it and if it was necessary. However, many people, consultants included, feel as if it was just the company trying to see how much users trusted them.

Key Takeaways:

  • Between September and October, Google went a bit nutty in the algorithm update department.
  • Beyond the broad core algorithm updates that occur periodically, Google usually does small daily updates, refining areas of concern.
  • Quality raters are live individuals that perform checks on the search engine results page manually for Google.

“He also just recently told us that while the Quality Raters don’t specifically impact rankings, if we can understand how to look at sites like they do, we can potentially be seen as higher quality by Google’s algorithms.”

Read more: https://www.mariehaynes.com/the-september-27-early-october-algorithm-update-was-likely-about-googles-ability-to-assess-trust/

Filed Under: Features, Industry News

How to Create Perfectly Optimized Content: 16 Essential Elements

December 3, 2018 By Admin

How to Create Perfectly Optimized Content: 16 Essential Elements

There are a bunch of different ways in which you can create some optimized content. Understanding how to target one specific niche and the consumers in that niche is a great start. You need to be smart and willing to think different than your competitors. Secondly, you must be creative in the content that you produce. Not only do you want to create this quality content, you want to keep the consumers that you brought in as a customer.

Key Takeaways:

  • Creating content with a purpose is an excellent way to increase your website’s search engine optimization.
  • Researching keywords, selecting a search friendly URL, and proper use of title and H1 tags and meta descriptions can also help your SEO.
  • Sites with recent updates will also experience a boost in SEO results.

“Content optimization doesn’t need to be difficult. It’s certainly one of the easier elements of SEO to understand.”

Read more: https://www.searchenginejournal.com/seo-guide/anatomy-of-perfectly-optimized-content/

Filed Under: Features, Industry News

  • « Previous Page
  • Page 1
  • Page 2
  • Page 3
  • Page 4
  • Page 5
  • …
  • Page 21
  • Next Page »

Primary Sidebar

FOLLOW US ONLINE

  • Facebook
  • Google+
  • LinkedIn
  • RSS
  • Twitter

Follow Us On Twitter

Follow @smokingchili

Sign-up to Our Newsletter!

Recent Posts

  • 5 Pages Every Business Website MUST Have
  • Why is Social Media So Powerful?
  • What Are Pay Per Click Ads?
  • Why Small Businesses Needs Social Media
  • A Social Media Guide To Finding The Best Platform For Your Business

Categories

  • Features
  • Industry News

With thanks to:

NB: All the images used on our blog are copyright from www.123rf.com

Footer

GET IN TOUCH:

Smoking Chili Media Ltd
Onega House
112 Main Road
Sidcup
Kent
DA14 6NE

T: 020 3289 5595
E: info@smokingchilimedia.com
W: smokingchilimedia.com

FOLLOW US:

  • Facebook
  • Google+
  • LinkedIn
  • Twitter

ABOUT US:

We are a full service Digital Marketing Agency. We provide specialist SEO, Social Media, UX, Copywriting, Email, Remarketing & SEO optimised Website Design services. So if you’re looking for a Kent SEO Agency who can deliver results, you’ve come to the right place. Let us help you achieve your marketing and design goals today!

FREE INITIAL CONSULTATION:

Contact us for a FREE initial consultation on info@smokingchilimedia.com for further information.
Call Us Now   Email Us Now

OUR GOOGLE REVIEWS:

Google Rating
5.0
Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
See All Reviews Write a review
powered by Google

CLIENT FEEDBACK:
What our clients say about us:
View Our Testimonials

KEY LOCATIONS:
SEO Dartford
SEO Bromley
SEO Sevenoaks

  • FREE SEO ANALYSIS
  • Newsletter Sign-Up
  • Get a Quote
  • LET’S TALK! CALL US ON: 020 3289 5595

Copyright © 2022 · Infinity Pro on Genesis Framework · WordPress · Log in

YES! SEND ME THE FREE TECHNICAL SEO CHECKLIST.