Features

Learning to get more views for your YouTube chanel is explained and made a bit easier by listening to a person such as Sean Cannell, who has proven methods and strategies to help drive more viewers to your channel. Sean has been creatin content for over 15 years and has been learned over that time how the algorithm for driving traffic works. As far as YouTube is concerned minutes watched counts as the top factor in getting your video ranked, the more minutes spent watching your video the more it is pushed up in the search results. Creating quality content and using key words in the title will help to drive traffic as well as help to add to the minutes watched. These factors will then help your YouTube channel grow.

Key Takeaways:

• The Video Ranking Academy is a course created by Sean Cannell, a YouTube expert, who provides videos for several channels, each possessing 200,000 subscribers.
• Sean cut his teeth in the video business as a youth pastor, creating video anouncements for the church.
• Although views amassed is an important YouTube metric, minutes spent watching is now considered even more important.

“Sean explains how views, comments, and referrals from outside YouTube boost a video’s ranking.”

Read more: https://www.socialmediaexaminer.com/youtube-ranking-how-to-get-more-views-on-youtube-sean-cannell/

Yoast SEO can help with different readability questions on your website. You need to make sure that people have a good sense of what the keywards are, particularly since this is very important the searches that people do.

Hemingway is a great tool that people use, and it is free unlike Grammarly, but Hemingway is also focused on SEO related issues. The truth is that SEO content should still be constructed correctly, attempting to maintain a theme.

Key Takeaways:

• Yoast SEO is a must have WordPress plugin that will help optimize posts for keywords and evaluate your writing to suggest improvements
• For those not using WordPress, Hemingway is a free online tool that will proofread for things like shorter sentences, and ways to lower the reading level
• A good headline guarantees clicks, and CoSchedule’s Headline Analyzer will score your headline to help you create stronger emotional ones people will want to click

“It’s up to you to optimize your copy and content for results, like including CTAs in the posts or adding lead sign-ups in the widgets next to your content”

Read more: https://adespresso.com/blog/copywriting-tools-the-pros-love/

The speed of a given search has never really been that big of a deal. It is worth noting that the accuracy of a Google Search is very important. The notifications are not something that people are always comfortable with, and you can get them quickly on your phone. The Google search notifications are going to move faster tan a music app like Spotify, simply because the app is not all that complex. You want to make sure that you can get accurate data from the app if you run an SEO company.

Key Takeaways:

• Good news, if your accelerated mobile page is in fact speedy, even if your canonical Url is not, the newest
  Google speed update will not affect them.
• This newest Google algorithm update, dubbed the speed update, is slated to go into effect in July of 2018.
• The new algorithm will not replace existing desktop speed factor, and so will have no new impact on the desktop index.

“We asked Google several questions about this update, including how this impacts desktop pages, whether pages with AMP URLs but slow canonical URLs will be impacted, if webmasters will get Search Console notifications and more.”

Read more: https://searchengineland.com/faqs-new-google-speed-update-amp-pages-search-console-notifications-desktop-pages-289929

Moderate different groups in order to build different social links. If you are able to pay attention to what is going on with these different groups have to say about a certain product and you want make sure that you reach a certain market segment within the economy.

Once people are able to find your product, it can be very important to have a good online presence tied to that product. It can also be very important to chart the success tied to a certain marketing campaign.

Key Takeaways:

• Kerry Jones, director of marketing at Fractl, made the decision to gather the data acquired from 345 campaigns and share it so that other marketers could improve their content.
• Then a few years later the same tactic of sharing from a campaign data pool was tried, but with a giant sampling from 759 campaigns.
• Since people like to share what makes them feel good, it's a good idea to generate content with a positive emotional impact.

“Seventy percent of high success campaigns had an emotional hook compared to 45% of moderate success and 25% of low success campaigns.”

Read more: https://moz.com/blog/earn-more-links-content-marketing-campaigns

Roger Montti, of the Search Engine Journal, disagrees with the article titled “A Reintroduction to Google's Featured Snippets”, by Danny Sullivan(Google's Public Liaison for Search). In his article, Sullivan talks about how featured snippets of information drive traffic and are a good use of resources. Montti, looking at the same information, is not convinced. He feels that featured snippets do not in fact provide greater click through traffic, nor does it necessarily give searchers easy access to the information they seek.

Key Takeaways:

• Google uses featured snippets to assist users locate the information that they are searching for, which is particularly useful for voice and mobile device searches.
• According to a Yahoo study, there are specific key words in voice queries and in text queries that will trigger Google’s use of featured snippets.
• While some publishers have voiced concern that featured snippets decrease traffic, Google’s Public Liaison for Search Danny Sullivan claims the opposite is true.

“The “snippet” is a relevant quote from a website that is usually shown beneath the title of the web page.”

Read more: https://www.searchenginejournal.com/featured-snippets/234469/

Recently, Facebook announced that they plan to prioritize content from family and friends in users’ newsfeeds, with businesses, media, and brands getting less exposure. Obviously, this is a problem for business owners and publishers. The solution, naturally, is for businesses to inspire people to post about them on Facebook. This new social media marketing approach requires creative thinking and strategy. For success, businesses need to encourage fan-generated content through contests and other campaigns, which will put their brand, product, and services in Facebook users newsfeeds, which will hopefully convert them into future customers.

Key Takeaways:

• Facebook CEO, Zuckerburg, alerted users recently that preference would henceforth be given to posts from friends and family on news feeds.
• The change automatically demotes all messages from business entities to a lesser position, which greatly concerns marketers and businesses that use FB to promote their products.
• VIP contributor to Entrpreneur.com, KAtherine Hays, notes that while the change is serious, “it's no time to panic.”

“If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.”

Read more: https://www.entrepreneur.com/article/308095

It makes sense to use SEO software that will allow you to focus your page, splash results, etc. You need to know that you can focus the topics that you know will be best for people's preferred searches. Do not try to use software that will simply lead you in the wrong direction.

Campaigns are even likely to use SEO SWOT analysis in order to make sure they are going to have a successful and relevant web presence in order to get noticed in a world where there are many non-profits out there.

Key Takeaways:

• A SWOT analysis is useful for marketers and other business folks, as it pinpoints a business's inherent strengths and viable opportunities.
• As a tool, SWOT also brings to light areas of weakness in a business, as well as potential threats.
• Visually, a SWOt analysis is shown in a grid format, featuring four quadrants, showing strengths and weaknesses in the top two.

“This is a true back-to-basics approach you can use to understand where you currently are in regard to optimizing your website and improving your SEO.”

Read more: https://searchengineland.com/seo-swot-analysis-focusing-efforts-improve-results-287197

In true Google fashion once again there has been a change to their Core Algorithm. Some affiliate marketers have noticed the change while others have been little effected by it. The article here explains different variations of why this is happening. Using different linking techniques has left some vulnerable to generating less traffic while others are seeing the opposite effect. Though it is likely these changes will be seen in listing ranks for most others may in fact find a better ranking in accordance to this change and the content their site provides.

Key Takeaways:

• Recently, Google confirmed that they’ve made several small changes to their core algorithm.
• Google often makes minor changes to their search algorithm, which are barely noticed by users.
• Google’s core algorithm changes are not formally named, so instead they are referred to as Fred.

“Today we received confirmation from a Google spokesperson that “several minor changes” were made to the core algorithm this month.”

Read more: https://www.searchenginejournal.com/google-confirms-maccabees-algorithm-update/228901/