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Content Syndication Basics: Who, What, Where, When, Why & How

Social media users

If you are just starting to market your content or blog, it is likely that very few people are visiting your site. To attract attention, you might try content syndication where others use your content, but link back to your site or credit you. This can get you more audience members and publish you on popular industry websites. The downside is that when someone reads your content on another site, they don’t necessarily come back to your site. If you are looking for content to be shared, for brand awareness, or additional followers, content syndication may be for you.

Key Takeaways:

  • When you start your own content marketing program or blog, it can take some time before people start recognizing you, so content syndication may be the way to go.
  • Content syndication is when a company publishes your work, but gives you credit and may link to your site.
  • Content syndication can get you recognized by big companies and bring you brand awareness.

“With content syndication, on the other hand, the content itself becomes a mechanism for promotion and can get you in front of new audience members a lot more quickly. And syndication is hardly a tactic only for newbies. Some of the top thought leaders in the field get their articles picked up and republished by additional outlets.”

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