CASE STUDY: Smoking Chili Media substantially increased Honeyz.com first page rankings on Google, resulting in improved organic traffic to their website and a big boost in sales! Find out how, below.
Honeyz had come a long way in a short time in a highly competitive market. As a Pan European ladies clothing brand based in the UK, they had successfully built a large online following on social media thanks, in part, to their collaboration with ‘Geordie Shore’ and ‘I’m a Celebrity Get Me Out of Here’ winner Vicky Pattison. They wanted to broaden their online presence in other online channels and we were commissioned to increase sales via organic search traffic and a remarketing campaign.
We conducted extensive keyword research to find out what Honeyz’s potential customers were searching for and, working in conjunction with the clients team, selected a final target list. We then created a large inventory of keyword optimised content for each category page and uploaded it on to the site.
We also undertook an extensive Technical SEO site audit to identify onsite issues that were affecting the clients search engine presence. Following this, we carried out a full compliance implementation procedure with Honeyz’s in house web developers.
These factors, combined with a strategic relationship marketing campaign with fashion bloggers, were the bedrock for the huge growth in page 1 Google rankings and organic traffic.
The Honeyz campaign has been hugely successful with a substantial 460% increase in the number of target keywords indexed and ranking on page 1 of Google, 216% over all increase in organic traffic and sales.
The remarketing campaign alone brought in an additional 360% increase in ROI as you can see from the graphic on the right.
Combined this increased online visibility has enabled Honeyz to continue on their deserved upward trajectory.
Summary of Honeyz.com Campaign Services:
- Keyword Research,
- Technical SEO Site Audit,
- Competitor Analysis Backlinks & Relationship Opportunities Report,
- Google Analytics Configuration, Sales Funnel Visualisation & Goal Tracking,
- Full SEO Compliance Implementation,
- Keyword Landing Pages Optimisation Programme,
- Content Marketing Planning, Content Production and Implementation,
- Relationship Marketing & Outreach Campaign with Fashion Bloggers,
- Remarketing Campaign Banner Design, Implementation, Testing & Management.
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