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Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected – Marketing Land

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Exclusive: Facebook will no longer show audience reach estimates for Custom Audiences after vulnerability detected – Marketing Land

Facebook includes a host of different tools and functionalities that can be used by marketers, company representatives, and others. However, this wide range of offerings also translates into a wide range of possible vulnerabilities. Most recently, researchers were able to exploit part of the Custom Audience estimates of audience reach to discover specific attributes of individuals, which could lead to loss of individual data. As a result, Facebook is retracting these features to ensure privacy and safety.

Key Takeaways:

  • On Friday, Facebook announced that it will cease showing audience reach estimations for Custom Audience targeting.
  • This move follows the news that a Northeastern University research team reported a potential privacy problem within Custom Audiences.
  • The Northeastern Team is being rewarded through Facebook’s bug bounty program, which invites outside individuals to find weaknesses within Facebook’s interfaces.

“Facebook said Friday that it will stop showing audience reach estimates in any campaign using Custom Audience targeting.”

Read more: https://marketingland.com/exclusive-facebook-will-no-longer-show-audience-reach-estimates-for-custom-audiences-after-vulnerability-detected-236923

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