The average person will spend five years using social media in their lifetime, so utilizing social networks is an essential part of a business’s advertising strategy. The online advertising space is dominated by two networks, Google and Facebook, both of which reach billions of users. Google is, by a large margin, the biggest search engine in the world. Google Ads allows you to access that enormous search traffic. Facebook,on the other hand, is a social network. Facebook users are not actively searching for a product or service. Facebook ads are more useful for driving brand awareness.
- On the internet, to reach customers through ads, one has to concentrate on Google Ads or Facebook Ads.
- Much time is spent by people these days browsing or searching online that “googling it” is now part of our daily vernacular.
- Consumers these days are more empowered. It is easier to search and find information about a product online than ever before.
“To help customers find your brand, you have to participate and assist them in their decisions in a way that will subtly convince them that you’re the best option.”