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Smoking Chili Media

Digital Marketing Agency in London

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Facebook PPC Management

Are you overly reliant on one source of traffic, like Google natural search, for the majority of sales? Have you tried Pay Per Click (PPC) Adwords and Facebook advertising campaigns but not enjoyed a high enough return on your investment (ROI) to continue? Have you tried remarketing to customers who have visited your site but left before completing a desired action like buying from you? If you answered yes to any of these questions then you are not alone as these are all common problems that companies face. That is why our Facebook PPC Management service could be ideal for you.

Facebook PPC advertising at Smoking Chili Media

There Are Multiple Facebook PPC Management Campaign Options

Did you know that you can upload your past and present customers’ email addresses and phone numbers into Facebook to target ads at them and them only? Let us tell you a little more…


Facebook Existing Customers Targeting:

How we do it:
We upload your past customers’ emails, phone numbers, names and addresses into Facebook to find them on Facebook and target specific offers to bring you more repeat business.


Benefits of Existing Customers Targeting:

  1. We can target your most loyal customers and encourage them to continue purchasing by letting them know about your latest products, latest offers, discount codes, customer loyalty rewards (i.e. spend X today and get Y free), etc.
  2. These campaigns do not spend as much as normal ads and have better conversion results than other types of campaigns. This is because the ads are shown to those who are already familiar with your company and products.
  3. It’s easier to sell to current customers than to look for new ones, so strengthening your existing connections and upselling them on new offers and product ranges.
  4. And the reason this works in conjunction, and often outperforms email marketing, is because typically only a proportion of your email audience open the emails you send. But with this Facebook targeting, every single one of the people on your mailing list who have a Facebook account will see your advert with the latest offers you are promoting because they have to scroll past it in their newsfeed. This way they can’t ignore you!

Existing Customer Targeting for David Lloyd Dartford:

The following video was promoted to David Lloyd Dartford members as part of our Facebook PPC Management service and enjoyed an unprecedented 20,201% ROI!

Whilst only a small campaign, it’s a great example of how targeting specific offers at existing customers can achieve new sales channels.


And here’s David Lloyd Dartfords’ very own head of tennis, Tom, to tell you how the campaign went.

Facebook Replica Audience Targeting:

How we do it:
We then run an algorithm in Facebook to find people with the same interests, income and buying habits as your regular customers (we call this a replica audience). We then target these people with offers to get them into your sales funnel, i.e. exclusive discount codes, 24 hour sales offers, opt in content bribes (like sign up here and receive this free video series on how to x, y, z).


Benefits of Replica Audience:

  1. By targeting prospects who share over 90% of the same buying behaviour and interest attributes as your best customers, it helps you save costs on ad spending since you aren’t wasting your efforts on people who are unlikely to buy from you.
  2. You can use the same best performing ad creative and offers that you use on your existing customer targeting campaigns, so saving time and money.
  3. You create a much more targeted response and performance as you can show your prospects content that they care about and are interested in. As such your cost per lead drops dramatically.

Replica Audience Targeting for Music Group Sunbathing Spiders:

The following video we promoted to a Replica Audience of Sunbathing Spiders’ mailing list as part of our Facebook PPC Management service. This campaign enjoyed unprecedented sales and a number 1 position on Kings of Spins USA dance chart!

We also ran this Facebook ad for Grammy award winning artist Steve Smith of Dirty Vegas which led to sales at his intimate acoustic show in Boston.

Additional Facebook PPC Targeting Options

1. Facebook Dynamic Ads allow you to automatically target users who placed a product in a basket but, for whatever reason, did not complete the purchase. The next time the user visits Facebook, an image of the product appears in their newsfeed along with whatever additional promotional incentive you wish to offer be it a discount code, free shipping or other. Amazon, among others, use this Ad option to great effect to generate additional sales.

These ads tend to enjoy a high ROI as the user has already shown a high purchasing intent and just failed to convert at the last moment. By offering an additional inducement and reminder, you have a great chance of completing the sale. Well worth it if you consider the marketing time and money spent getting the potential customer to your store in the first place and then seeing them leave without making a purchase.

2. We can also add a script to your site which is able to identify every Facebook user who has visited your site and remarket offers specific to them based on the pages they visited.

3. We can then also find people with similar interests, income and buying habits as these site visitors and target them with ads to get them in your sales funnel.

Outcome: More sales to existing customers and more sales to new prospects.

These campaigns are all available via our Facebook PPC Management service. Call us at 020 3289 5595 or email info@smokingchilimedia.com for a FREE consultation and we’ll be happy to help implement these kind of campaigns for you.

Call Us Now   Email Us Now


CASE STUDY: Smoking Chili Media substantially increased David Lloyd Dartfords’ Facebook, Twitter and email following and engagement rates, resulting in a large increase in events attendances, new membership enquiries and sales! We implemented our Twitter Follower Growth and Facebook PPC Management service in order to achieve these results. Find out how by clicking the image below.

Case study - David Lloyd Dartford uses Smoking Chili for Facebook Ads, Twitter & Email Marketing


Used by Hundreds of Happy Companies:

Including these guys:

  • My Plumber
  • My Electrician
  • David Lloyd
  • Fetch Shop
  • Gambling.com
  • Honeyz.com
  • Sport.co.uk
  • Soak Bathrooms
  • Edward Ashdale
  • Flipflopscity.com
  • Credit Card Expert
  • Tanner & Tilley
  • Rufloaderz
  • Sunbathing Spiders
  • Dirty Vegas
  • Cairobi
  • Vado in Messico
  • Silver Hart
  • Cheeky Charlie's
  • Pro Plumb UK
Great company to deal with, very responsive and their expertise is second to none.
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selinread more
Selin Gunel
Selin Gunel
12:23 19 Jul 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds.--read more
Matt Reynolds
Matt Reynolds
17:42 25 May 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.read more
Katie Whitney
Katie Whitney
19:42 11 Jan 18
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.read more
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.read more
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.read more
Sam Samuel
Sam Samuel
12:38 24 May 17
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GET IN TOUCH:

Smoking Chili Media Ltd
Onega House
112 Main Road
Sidcup
Kent
DA14 6NE

T: 020 3289 5595
E: info@smokingchilimedia.com
W: smokingchilimedia.com

FOLLOW US:

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ABOUT US:

We are a full service Digital Marketing Agency. We provide specialist SEO, Social Media, UX, Copywriting, Email, Remarketing & SEO optimised Website Design services. So if you’re looking for a Kent SEO Agency who can deliver results, you’ve come to the right place. Let us help you achieve your marketing and design goals today!

FREE INITIAL CONSULTATION:

Contact us for a FREE initial consultation on info@smokingchilimedia.com for further information.
Call Us Now   Email Us Now

OUR GOOGLE REVIEWS:

Google Rating
5.0
Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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