Discover the Potential of Facebook PPC Marketing to Expand Your Audience, Boost Engagement, and Drive Significant Growth
Are you overly reliant on one source of traffic, like Google natural search, for the majority of sales? Have you tried Pay Per Click (PPC) Google Ads and Facebook advertising campaigns, but not seen a high enough return on your investment (ROI) to continue? Have you tried remarketing to customers who have visited your site but left before completing a desired action like buying from you? If you answered yes to any of these questions then you are not alone as these are all common problems that companies face. That is why our Facebook PPC Management service could be ideal for you.
Did you know that you can upload your past and present customers’ email addresses and phone numbers into Facebook to target ads at them and them only? Let us tell you a little more…
How we do it:
We upload your past customers’ emails, phone numbers, names and addresses into Facebook to find them on Facebook and target specific offers to bring you more repeat business.
Benefits of Existing Customer Targeting:
The following video was promoted to David Lloyd Dartford members as part of our Facebook PPC Management service and enjoyed an unprecedented 20,201% ROI!
Whilst only a small campaign, it’s a great example of how targeting specific offers at existing customers can achieve new sales channels.
How we do it:
We then run an algorithm in Facebook to find people with the same interests, income and buying habits as your regular customers (we call this a replica audience). We then target these people with offers to get them into your sales funnel, i.e. exclusive discount codes, 24 hour sales offers, opt in content bribes (like sign up here and receive this free video series on how to x, y, z).
Benefits of Replica Audience:
Replica Audience Targeting for Music Group Sunbathing Spiders:
The following video we promoted to a Replica Audience of Sunbathing Spiders’ mailing list as part of our Facebook PPC Management service. This campaign enjoyed unprecedented sales and a number 1 position on Kings of Spins USA dance chart!
We also ran this Facebook ad for Grammy award winning artist Steve Smith of Dirty Vegas which led to sales at his intimate acoustic show in Boston.
1. Facebook Dynamic Ads allow you to automatically target users who placed a product in a basket but, for whatever reason, did not complete the purchase. The next time the user visits Facebook, an image of the product appears in their newsfeed along with whatever additional promotional incentive you wish to offer, such as a discount code, free shipping or other. Amazon, among others, use this advertising option to great effect to generate additional sales.
These ads tend to enjoy a high ROI as the user has already shown a high purchasing intent and just failed to convert at the last moment. By offering an additional inducement and reminder, you have a great chance of completing the sale. Well worth it if you consider the marketing time and money spent getting the potential customer to your store in the first place, and then seeing them leave without making a purchase.
2. We can also add a script to your site which is able to identify every Facebook user who has visited your site and remarket offers specific to them based on the pages they visited.
3. We can then also find people with similar interests, income and buying habits as these site visitors and target them with ads to get them in your sales funnel.
Outcome: More sales to existing customers and sales to new prospects.
These campaigns are all available via our Facebook PPC Management service. Call us at 020 3289 5595 or email info@smokingchilimedia.com for a FREE consultation, and we’ll be happy to help implement this kind of campaign for you.
Including these guys:
Contact us today for a free, no-obligation website audit and quote.
Contact us for a FREE initial consultation on info@smokingchilimedia.com for further information
