Recently, Facebook announced that they plan to prioritize content from family and friends in users’ newsfeeds, with businesses, media, and brands getting less exposure. Obviously, this is a problem for business owners and publishers. The solution, naturally, is for businesses to inspire people to post about them on Facebook. This new social media marketing approach requires creative thinking and strategy. For success, businesses need to encourage fan-generated content through contests and other campaigns, which will put their brand, product, and services in Facebook users newsfeeds, which will hopefully convert them into future customers.
- Facebook CEO, Zuckerburg, alerted users recently that preference would henceforth be given to posts from friends and family on news feeds.
- The change automatically demotes all messages from business entities to a lesser position, which greatly concerns marketers and businesses that use FB to promote their products.
- VIP contributor to Entrpreneur.com, KAtherine Hays, notes that while the change is serious, “it's no time to panic.”
“If Facebook is going to prioritize posts from actual people, then businesses need actual people to post about them.”
Read more: https://www.entrepreneur.com/article/308095