The idea that PPC does not directly impact search results is categorically false. This assumption does not take into account the fact that human beings like to follow the shiny spoon and simply will pay attention to the first search results on a page.
GoogleAdwords is at the top of the food chain when it comes to this manipulation, and it does not matter whether you ask a transportation company or a for-profit university, they all want a large piece of the Google action, organic stuff has limitations as well.
- At Google, the organic search team absolutely does not allow the paid side to directly impact organic ranking results.
- But according to some studies, searchers sometimes are more apt to click on an organic listing when they notice a highly ranked organic listing for the same ad.
- In certain circumstances, paid ad clicks could lead to an increase in links, coverage, sharing, and mentions, which could boost the organic rankings.
“It's common industry knowledge that PPC can have an effect on our organic results.”