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How Much Will Your Next Facebook Ad Campaign Cost? (Contains a Free ad Budget Calculator)

June 21, 2017 By Admin

Facebook is free, right? Wrong. Whilst it doesn’t cost any money to create a business page or to sign up for a personal account, Facebook does make its money from selling your personal data, cloaked of course, to advertisers like us.

So whilst you can post for free and invite people to like your page for free, to really get ahead you need to pay for Facebook ads.

Facebook has numerous options on what outcome you want from your ads and how to pay for these, i.e. cpc, cpa, etc. The levels of targeting are also really unlike any other platform, dare I say it, in history. From your personal interests to your location, your political preferences to income levels, propensity to spend and much more, Facebook tracks this data.

That’s why promoted posts to new audiences and your existing followers, incentivised offers and deals are such a gold mine for advertisers. By building up a deep physographic profile of your prospects, running ads, split testing, analysing the results and then refining your campaigns, you can target your best customers and people with matching buying intent and interests in such an ROI winning way.

A lot of this is discussed in the below article, which is a good starting point for beginners. It will help you plan a starting campaign. The costs are spelled out in detail in the post. You may not have thought of all of them so this should prove helpful to you.

Key Takeaways:

  • When managing a Facebook Ad campaign it is crucial to understand different ad types and your budget to be most effective.
  • User intent coupled with statistics are an effective way to determine what type of ad variation is most effective.
  • The timing of letting your ad runs is crucial.

“Based on how the Facebook algorithm works, it will take you 72 hours for Facebook to optimize your campaign.”

Read more: https://adespresso.com/academy/blog/much-will-next-facebook-ad-campaign-cost-free-ad-budget-calculator-will-tell/

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Smoking Chili Media
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Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
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Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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