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How to Conduct a Social Media Audit

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So many SME’s run social media to promote their businesses. However, how do they really know if their social media presence is really making a difference?

A companies social media presence reaches out to a lot of people and so companies use it to get their audiences attention and to reach out to them with offers and/or education information. As such its crucial that they conduct a social media audit from time to time.

A social media audit will tell you how your company is doing, how many people view your posts, how many likes, retweets and engagements you get. In short it will help you figure out what is effective content and how you can go about developing more of it. As ever, it’s the 80/20 rule in play.

Key Takeaways:

  • Social media audits are crucial in finding out if your efforts are still aligned with objectives and goals.
  • Auditing metrics is the most important step and analyzes numbers from likes and shares to clicks and followers.
  • Although time-consuming, an audit can uncover major pros and cons to your current campaign.

“When you conduct a social media audit, you collect and analyze detailed data from all of your social media accounts.”

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