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How to Design Your eCommerce Site for More Conversions

SEO cost vs benefits

It is important to keep your eye on expansion when running an eCommerce site. Keeping your website as simple as possible is key to success in the world of eCommerce. Creating a way for customers to have a simple one-stop check out solution is extremely helpful and prevents confusion. Having a simple layout that isn’t too busy and is straight to the point is very helpful.Your website should also accept many different types of payment methods.

Key Takeaways:

  • You should not ever overlook any part of the user journey to increase conversion rates in order to enable visitors to your site to make a final purchase.
  • While the wording on the call-to-action (CTA) should try to be short and tasteful, it should also align with the interest of your visitors.
  • You should implement a one-click checkout like Amazon does. Amazon has lost this patent so it is now readily available.

“Having a clear call-to-action (CTA) is essential to convert website traffic into sales.”

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