It is important to keep your eye on expansion when running an eCommerce site. Keeping your website as simple as possible is key to success in the world of eCommerce. Creating a way for customers to have a simple one-stop check out solution is extremely helpful and prevents confusion. Having a simple layout that isn’t too busy and is straight to the point is very helpful.Your website should also accept many different types of payment methods.
- You should not ever overlook any part of the user journey to increase conversion rates in order to enable visitors to your site to make a final purchase.
- While the wording on the call-to-action (CTA) should try to be short and tasteful, it should also align with the interest of your visitors.
- You should implement a one-click checkout like Amazon does. Amazon has lost this patent so it is now readily available.
“Having a clear call-to-action (CTA) is essential to convert website traffic into sales.”