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How to Evaluate and Partner With Social Media Influencers

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Social media influencers can be categorized as either mega, macro, or micro. Mega-influencers are celebrities such as the Kardashians or Jenners that have high net worths, while macro-influencers are social media identities that have between 100k and 1 million followers. Micro-influencers, on the other hand, have under 100k followers on average and are not as well-known. Manually searching the potential influencer’s name on Google is a good way to get a background on what they are known for, and how prominent they are.

Key Takeaways:

  • Mega-influencers are social media presences that have a large net worth such as Kendall Jenner.
  • Macro-influencers are accounts that have approximately 100k to 1 million followers on social media.
  • Micro-influencers are usually used to describe endorsers that have less than 100k followers on their account.

“Now that you?re familiar with different kinds of social media influencers, let?s look at three ways to find influencers to work with.”

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