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How to Make a Website Successful: 10 Critical Factors – Search Engine Journal

Content marketing planning

To make a website successful, one must be creative and willing to do things that other people are not doing. Making a website in and of itself is not difficult. However, maintaining traffic on that particular website can be very difficult and that is where people begin to struggle the most when they create their own. There are many critical factors. Some of them include writing that is legible and easy to read. Videos are good too.

Key Takeaways:

  • Your site should have an About Us page, which you can use to introduce yourself yo your audience and build trust with them.
  • Even if you use a website template, you can still customize your site to tailor it to your brand.
  • Figure out what your audience wants from your site and take them there right away, without requiring them to wade through irrelevant pages.

“In addition to having intuitive main menu navigation optimized for mobile and desktop experiences, think about the placement of your search box and other cues to get to popular content.”

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