If you have a product or a business then you know how important good marketing is. There are a lot of different social media platforms that you can advertise on and they are all good in their own way and for slightly different things.
To pick the best social channel for your product or service largely depends on what you are offering and who your target market is. Each platform offers slightly different targeting possibilities however, for me, there is one that stands head and shoulders above the rest and that is Facebook.
The level of personal information people freely give up to Facebook and the way they monitor user behaviour both onsite and off the platform is in part staggering…and creepy. However, for advertisers like us, it is an absolute boon and needs to be part of your marketing mix.
How to run an effective Facebook Ad campaign
To run an effective Facebook Ad campaign there are some things that you need to do:
- Define your KPI’s at the start – Do you want new leads, higher engagement with your content, more engagement with your existing audience, more direct sales to your ecommerce store…
- Custom Audience – Use your existing mailing list to find past and present customers/leads, load them into Facebook and get them to like and follow your Facebook page.
- Copycat Audience – Use your custom audience profile to find prospects who share similar demographic and buying behaviour traits.
- Post more than once a day and at times when people are on the platform.
- Don’t post in the middle of the night, unless this is when your target audience is online, as few people will see it.
- Don’t start campaigns late in the day or Facebook will burn through your budget in a very short time.
- Install the Facebook Pixel on your site so you can optimise campaign performance and get the most bang for your buck with your campaign budget.
Advertising with Facebook ads can be time consuming and cost a lot of money if you don’t know what you’re doing.
- To help increase engagement with your Facebook ad, provide free additional information, utilize your email list, and target returning visitors.
- To start a Facebook ad campaign, select the campaign objective which best meets your KPI’s.
“Before creating your Facebook campaigns, take the time to define your campaign strategy and where in your sales funnel you can use Facebook ads to grow your business.”