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How to Set up Google Alerts (and Use It to Grow Your Business)

Marketing strategy ideas

Manually tracking the mentions surrounding your business can be a time-consuming and tedious task, but Google Alerts has the ability to automate the process for you. All you have to do is search a specific term, and then fill out the form to ensure that the app alerts you any time someone mentions your brand. You can monitor several search terms at once in order to make sure that you do not miss any terms relevant to your company.

Key Takeaways:

  • After downloading the app, just set a term to be monitored in order to get alerts when someone mentions the term in their posts.
  • You have the ability to monitor more than one term at once so that you don’t miss out on potential leads.
  • Tracking your mentions in an automated fashion is much less time-consuming, and will allow you to dedicate more time for CRM.

“Tracking mentions related to your business or brand can unveil opportunities for link building, brand building, collaborations, and more.”

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