Social media has become an invaluable marketing tool for almost any business and reaching your target audience is now even easier with the recent updates to the Facebook and Instagram Ads Manager. You are able to narrow down and create your audience in a couple of different ways by accessing the Business Manager page and selecting the Audiences tab. You can create an audience using your list of customers who have subscribed to receive your companies emails or a list of customers who have visited your site. Both of these may take some time to create and it is important to try to create these in advance to launching any campaigns you want to reach this audience.
You can also generate new audiences. In order to do this, it is important that you know what your targeted consumer demographics are. You can click on the Create a Saved Audience option, then you will complete the questionnaire to define your target audience.
There are many options to expand or narrow down the number of people you reach. Including options to promote your business to existing customers, old customers, and generate new customers. For example, there is the Designated Market Area which can narrow the list to only specific locations such as country, state, or even something more specific.
You can also narrow it down to things such as people who have watched videos on your page, and how long they watched them. You will also have the option to include even tracking to pages or elements of a page. It is important to note that any audience you create must have an eligible audience of at least 1,000 users on both the Facebook and Instagram platforms.
- If you know the specific demographics of your ideal audience, you can use that information to create a saved audience for your social media account.
- Facebook is set up to allow users to target people in a specific locality currently, or who have been in the past, or who are travelers to that locality.
- You can home in on residents of specific countries, congressional districts, zip codes, or population size.
“Wondering how to reach specialized audiences with Facebook ad targeting? In this article, you’ll learn how to create six refined target audiences for your Facebook and Instagram campaigns.”