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HOW TO: Track Facebook Ads in Google Analytics

April 29, 2017 By Admin

I remember when Facebook was new. It had a lot of people, but didn’t offer anything for businesses. Now it’s developed into a vital resource for businesses wanting to attract an audience, engage with and sell to them.

Facebook’s Ads are a resource that you probably use to reach prospective new customers. But, you need detailed information about the ads that you run in order to optimise them and improve your ROI.

How Google Analytics Helps You Improve Facebook Ad Performance

We are living in the Information Age. For businesses consumer behaviour data is vital to success. So, why do so many businesses still ignore the best sources for tracking user behaviour? As always, there’s a learning curve to new marketing opportunities.

Facebook’s Ads manager offers a rich data environment for you to explore in relation to your ad campaigns, but are you aware that information about your Facebook’s Ads performance can also be found in Google Analytics?

You can get track how people are converting, the user paths to conversion, drop off points, when, why, and much more! Google analytics can give you a much broader, bigger and richer picture if combined with your Facebook datasets.

So if you’re not combining the two and want to find out more then I highly recommend you dive into the article linked to below by Ana Gotter on Hootsuite.

Key Takeaways:

  • Google Analytics can give you more information about how people are converting from your Facebook campaigns.
  • Through Google Analytics you can track the entire user path that leads to conversions, the touch points throughout, and thus can help improve your ROI.
  • Combining the Facebook Reporting with Google Analytics helps identify subniches in your audience that you can target with remarketing campaigns and/or promote new ads with highly targeted messages.

“Being able to see what else your audience is interested in—before and after conversions—can help you promote relevant items, make sure the conversion path is optimized, and see what your biggest hits of content are.”

Read more: https://adespresso.com/academy/blog/facebook-ads-google-analytics/

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OUR GOOGLE REVIEWS:

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Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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