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HOW TO: Track Facebook Ads in Google Analytics

SEO cost vs benefits

I remember when Facebook was new. It had a lot of people, but didn’t offer anything for businesses. Now it’s developed into a vital resource for businesses wanting to attract an audience, engage with and sell to them.

Facebook’s Ads are a resource that you probably use to reach prospective new customers. But, you need detailed information about the ads that you run in order to optimise them and improve your ROI.

How Google Analytics Helps You Improve Facebook Ad Performance

We are living in the Information Age. For businesses consumer behaviour data is vital to success. So, why do so many businesses still ignore the best sources for tracking user behaviour? As always, there’s a learning curve to new marketing opportunities.

Facebook’s Ads manager offers a rich data environment for you to explore in relation to your ad campaigns, but are you aware that information about your Facebook’s Ads performance can also be found in Google Analytics?

You can get track how people are converting, the user paths to conversion, drop off points, when, why, and much more! Google analytics can give you a much broader, bigger and richer picture if combined with your Facebook datasets.

So if you’re not combining the two and want to find out more then I highly recommend you dive into the article linked to below by Ana Gotter on Hootsuite.

Key Takeaways:

  • Google Analytics can give you more information about how people are converting from your Facebook campaigns.
  • Through Google Analytics you can track the entire user path that leads to conversions, the touch points throughout, and thus can help improve your ROI.
  • Combining the Facebook Reporting with Google Analytics helps identify subniches in your audience that you can target with remarketing campaigns and/or promote new ads with highly targeted messages.

“Being able to see what else your audience is interested in—before and after conversions—can help you promote relevant items, make sure the conversion path is optimized, and see what your biggest hits of content are.”

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