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How to Use Facebook Ads for Market Research

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How to Use Facebook Ads for Market Research

Interested in leveraging the power of Facebook and its massive audiences to test some ideas that you have for your business? Are you doing business specifically on Facebook? If so, then you can use the many different ad placements available within Facebook to do some serious market research for your products and your message. This goes beyond just A/B testing, although that should be essentially the basis for your endeavors, and will allow you to differentiate your product and explore your markets.

Key Takeaways:

  • Facebook is a great tool not only for marketing your products or services, but for testing your offerings as well.
  • You can use the functionality of Facebook ads to put a lot of different advertisements out there and then see what responses are elicited.
  • This will allow you to better understand your market and segments, and target accordingly.

“To select owners, choose the Behaviors category and select either current BMW owners or people looking to buy one soon.”

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