Using local words , such as locations, city names and so on can help your business be listed first on google. How it works, is most people will ask for a product or service near them, keywords bring up those businesses in an approximate area to the users. Being listed in the top three slots usually more than 25% of the time ends in a sale. Other deciding factors are rank in reviews, such as yelp.
- 76 percent of people who look up a local business on their smartphones will visit that business within 24 hours.
- Expand your keywords beyond your location to include nearby, relevant communities.
- Think about what kinds of keywords people will type in as they search for a business like yours.
“Many strategies can help you rank better for competitive keywords related to your product and industry. However, one often overlooked factor is local SEO.”