Instagram has updated their features for businesses to tag and link products to sell. In addition to photo tags, a new feature will allow a product to be tagged in a video. Businesses wishing to take advantage of this feature can add items to the Facebook catalog for their business page. Any item in the catalog can then be tagged in a video, allowing it to link to the business’ website. Additionally, all products tagged in videos will be added to the shop tab, so users watching a video can see and buy products tagged in it.
Key Takeaways:
- On Instagram, one can now tag video posts and insert links to products in those posts for social shopping.
- To enable product tagging in Instagram video posts, one has to add those products to their Facebook Catalog using the Catalog Manager on their Facebook business page.
- Instagram is also testing a complete makeover of the Shopping tab so that products tagged in posts can easily and quickly be added to the Shopping tab.
“To enable product tags businesses first have to make sure their account has opted into using a business page.”
