It is natural as an entrepreneur in the SEO world to want to break the mold by using new and innovative content techniques in order to drive more traffic your way. While incorporating new SEO methods into your site's content is imperative, links are actually still proven to drive the most authentic traffic to your site. It is also known that links are still the main way that Google is able to keep track of analytics and other SEO-related feedback.
- There is a current misconception that the importance of organic search rankings is declining due to spammers, however, that’s simply not the case.
- In fact, even though Google now uses signals such as social media to determine which websites are driving the most traffic, they still rely heavily on links.
- Obtaining links is part of a larger content marketing strategy meant to get your message in front of the users that matter most to your business.
“For example, Google can’t depend on social media signals from platforms it doesn’t own and that are run by competitors like Facebook (and that can be shut off by them on a whim).”