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Looking for Facebook advertising success? Then my Facebook news roundup is for you

November 6, 2015 By Admin

So as we come to the end of another week that leads us inexorably closer to death and/or Christmas, it’s time to review how Facebook have been making the news this week (sure like they need any extra free publicity).

As marketers however, we need to keep a beady eye on them and so the following are a mere smattering of useful tidbits to take away, ruminate on and digest over the weekend.

Number 1: Ten Facts About the New Facebook Search.

An interesting read here about how Facebooks new search functionality works. Facebook are now looking beyond the silo-ed Facebook world and, shock horror, realising there’s a whole thing called the internet beyond its borders.

That’s right, they’re actually indexing content from the wider web so you don’t have to just look at cat meme’s anymore. Also included is info on their ranking factors, mobile search and a bunch of other stuff that you would be better off going and reading than me trying to regurgitate in under 100 words.

Number 2: How to Create Facebook Ads With Emails: 5 Creative Ideas.

This one comes highly recommended by moi. If you have an email list then this post guides you through how you can upload it to facebook to target those same people through Facebook.

Then how to clone your list for additional ad targeting options, how to target based on those who open vs don’t open your mailers, segment subscribers and retarget those who are basically ignoring your mailers.

A great bunch of tips here that, with a little thought on Facebook psychographic targeting mashups, are going to help you big time.

Number 3: 2 New Facebook Tools for Local Business Advertisers.

This is a good news story for all your social media managers who represent stores/restaurants with multiple local locations. You can now craft separate copy, links and calls to action per local store with far greater ease.

In addition the new insights tool will allow you to see greater trends and demographics on a local level leaving you in an all oh so powerful mind manipulation position “wa ha ha”.

Number 4: Facebook v YouTube: Fighting for views.

Finally this story from Auntie (the BBC for non UK folk) is all about how quickly Facebook has caught up with YouTube in view counts since the introduction of auto play functionality on people’s news feeds.

As those of us who use YouTube a lot know, however, its not all about random quick views, but the deeper level of engagement from users that’s often more important especially in audience building. Anyway a good read and as the saying goes, don’t put all your eggs in one basket, so keep on keeping on with videos in both channels.

And that’s it till next time. I’m off to sit on a beach in South Mexico for a couple of weeks so I’ll see you all again soon.

Cheers

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Smoking Chili Media
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Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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