For all you SME’s based outside the US who have largely ignored the Pinterest platform, it might be time to start revising your usage. Whilst Pinterest has historically been very dominant in certain psychographic circles like soccer moms and flower collectors, home decor and art and design, the growing userbase outside of the US is starting to change social media managers thinking especially given the new localised pinning option.
The platform as its now topping 100 million monthly actives and standing on its own against the FB’s of this world. I’d recommend any clients who sell products in markets where photographic content curation is possible, to jump on board and start developing boards with a following.
Be the thought, taste and style maker in your niche and you can leverage the opportunities presented by Pinterest to your advantage.
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