Despite the sensory bombardment provided by technology there are some art forms that have remained incredibly relevant to the modern day – among these is storytelling. The ability to spin a good yarn absolutely has its place in the digital age. The quality and connection of a tale is important whether it is conveyed through the pages of a book or off the screen of a smartphone.
Powerful story telling can provide a welcome boost to marketing efforts, helping a campaign stand out against the noise. Realistic storytelling can lend brands a sense of trust and authenticity, connecting with the target market by appealing to one of their innate senses and building an understanding of the companies’ culture.
Stories are an effective means of relationship building and can convey complex ideas in a manner ill-suited to other forms of advertising.
Read the full article here: