Even though Google uses more than 200 factors to rank search results, some are much more important than the rest. Google’s central goal is to provide searchers with the most relevant content, and that means it prioritizes long form, current content that users like. Google also pays a lot of attention to backlinks, although it’s a very bad idea to use underhanded methods to inflate your backlinks count. Keywords are still a critical element as well, as is site speed.
- As someone who is interested in marketing, you need to learn how to use search engines.
- By using such a massively used platform for your particular ads, you can reach a huge audience.
- You want to make sure that you fit into the guidelines that allow for an ad to be seen many times.
“With 2018 in full swing, here are the 15 most important Google ranking factors which you can use to maximize your SEO efforts.”