Marketers should build a relationship between SEO and content marketing. A lot of marketers are still struggling on how to engage readers with their material. They need to produce not just more but good or problem solving content. The better they understand what people want the easier it will be to put the material they want out there.
Brands now have to focus on creating high ranking optimized content. Brands need to closely watch the topics and trends currently attracting their audiences. When they understand the terms and topics that bring in customers that can bring in good ideas for content production.
When brands can monitor what and where someone has clicked and how they got to the website and whether they are new or returning, they can identify the types of content that will be most helpful.
- User intent is the basis of developing a successful SEO strategy.
- Navigational, informational, and transactional are the foundation of a users search intent.
- The sheer amount of user data and content has become increasingly easier to materialize in SEO campaigns with machine learning.
“Budget for SEO-related tasks is expected to grow from an estimated $65 billion in 2016 to nearly $80 billion by 2020.”