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SEO Mythbusters: Top marketers share the most counterintuitive SEO truths

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Is there a great secret to SEO that only the experts know about? How would you like to know 127 important facts about SEO from the experts who know how to sort the facts from the fluff?

If you are trying to increase hits to your website by using SEO strategies, then you have probably made the common mistake of thinking, “If you put great content on your website, it will generate hits.” While it may seem intuitive that great content will interest people, and it is true that great content is helpful in placing higher on search results, there are other factors that will get your website even higher search rankings.

Make certain you know and understand backlinks, Intent-matching, and UX before committing all of your time to just creating ‘great’ content. Meta data, internal and external links, and related keywords factor in to your websites ranking, as well. While content is important, there are many other factors to learn if you are to succeed in getting your website on the first page of Google.

As such the below article, SEO Mythbusters, provides information from a number of top marketing experts to dispel some counter-intuitive truths about SEO. For example, did you know that backlinks help your ranking on Google? Did you also know that some online marketers now state that that’s not true anymore?

Google has gotten smarter and has changed the way the game is played. Many of the experts are saying that “PageRank” is dead. In addition old tactics, such as keyword stuffing, don’t work anymore. AI has improved and continues to improve exponentially. So, bloggers take heart, and be forewarned!

Key Takeaways:

  • Quality content cannot work in isolation. You have to promote it, often via paid means, in order for people to find it and to move the needle on your Google SERPs.
  • Too many people still think about backlinks in terms of quantity Vs quality.
  • People still chase number 1 rankings for certain keywords at the expense of long tail search terms.

Key Quote:

“A HUGE counter-intuitive truth that I see a lot in the overlap between content marketing and SEO is that content promotion is more important than the content itself. This sounds crazy, but it is absolutely 100% true. “

Read the full article here:

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