Boost your online presence with our professional SEO services
Did you just end up on this page having searched for something like “SEO Sevenoaks”, “Sevenoaks SEO Agency” on Google or Bing? You did so because Google or Bing believe the content on this page matches your search criteria. And who are we to argue?
Actually it’s really down to the fact that we’ve search engine optimised this page in order to be found for searches related to the services we offer. And we can do the same for the pages on your website if you want to target lucrative keywords in your niche.
Owning a business in Sevenoaks, Kent, can be a rewarding experience. The area is generally affluent, and residents have a high disposable income, making it an attractive location for many businesses. However, it is also a competitive market, with businesses from various sectors competing for the attention of potential customers.
One of the biggest challenges for small businesses in Sevenoaks is competing with larger, more established businesses. These businesses usually have more resources to invest in marketing and advertising, giving them an advantage over smaller firms. Additionally, larger enterprises have brand recognition and more customer loyalty, making it difficult for small new businesses to break into the market.
Another challenge for small businesses in Sevenoaks is the cost of doing business. The area is relatively expensive, with high property rents and expenses. This can make it challenging for small businesses to make a profit, especially in the early stages of opening.
Because of these challenges, Search Engine Optimisation is essential for small businesses in Sevenoaks to compete in the marketplace. Search engines are the primary way people find businesses online, and those not visible in search results are at a significant disadvantage. SEO can help companies improve their ranking in search results, leading to increased website traffic and more sales.
As a leading Sevenoaks SEO agency, there are several ways we help business owners improve their SEO. These include creating high-quality content that is relevant to your target audience and will help to attract visitors to your website. We optimise your website for search engines by using keywords in your website’s title, meta description, and content.
We also build your backlink profile by gaining quality links from sites related to yours. Backlinks help to improve your website’s authority and rankings.
We also strongly focus on local SEO and optimise your website for local searches. A successful local SEO campaign puts your site in front of searchers who are in the nearby vicinity and looking for a business or service relevant to yours.
The starting point of any Search Engine Optimisation campaign worth its salt is to identify the keywords your potential customers search for. We’ll often start off by getting you to write down your own ideas of how you’d search for your given service. We’ll then do likewise. We then let Google’s keyword suggestions add in some more. Finally, we throw all these ideas into our keyword research software and the result is a huge list of keyword search combinations and the number of times each is searched per month.
Next, we’ll work with you to identify which keywords you want to target. We’ll look at how competitive each term is, so you have an idea as to how long it will take to rank for each keyword. This way we can play around with different combinations so we can project which should start ranking in the top 10 in the short, medium (within the next 3 to 6 months) and long term (6+ months).
Next we need to look at how well your code is written and how well your website is running. A lot of web designers and developers think mainly about how the user sees the website (and so they should). But they often overlook what will make Google’s life easier. When Google’s spider comes to your site, it has to work out what each page is about. In layman’s terms, is the topic of the page clear? Is it allowed to index the page? How long does it take to read through all the code? Is the page and the site secure for human users? Plus many more.
That’s where we come in. We will go through the code and make things crystal clear for Google’s spider as to what the page is about and what it should do with the page. We’ll make sure the code is optimised and structured in a way that it’s easy for Google to index. We may also add some structured data to your code so your search results stand out from the crowd, for example, by including customer star reviews, pricing and availability (if applicable).
This, plus a lot of other technical jargon and work, will be undertaken to give your site the best chance of ranking high in the search engines. And we’ll be happy to teach you as much or as little of this as you desire. Some clients like to know the ins and outs, others prefer to leave it to us. Whatever your preference, we are here to help.
Next up, it’s time to lift the lid on how your competitors are ranking above you on Google. To do this, we employ some proprietary expert research techniques to find who is looking to them and why. We use a combination of software to uncover all the best opportunities. We’re looking for sites that should really be linking to you, as well as your competitors. We’re also looking for writers and publishers you can collaborate with creating content or by sharing your expert knowledge.
Finally, we’ll work with you on a keyword optimised content plan, so we can target more keywords in blog posts, videos and other types of content. And then promote it to all the publishing contacts we’ve built up.
So if all of this sounds like something you’d like to learn more about, then call us today for a no obligation free consultation. We’ll be happy to help guide you through the above in more detail. We look forward to speaking with you today.
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Contact us today for a free, no-obligation website audit and quote.