Did you just end up on this page having searched for something like SEO Sevenoaks, Sevenoaks SEO Agency or Sevenoaks SEO expert on Google or Bing? You did so because Google/Bing believe the content on this page matches your search criteria. And who are we to argue?
Actually it’s really down to the fact that we’ve search engine optimised this page in order to be found for searches like SEO Sevenoaks, Sevenoaks SEO expert, etc. And we can do the same for the pages on your website if you want to target lucrative keywords in your niche. How so? Let us explain.
Top performing Google results from an SEO Sevenoaks campaign we ran for local business Urban Bait.
The starting point of any SEO campaign worth its salt is to identify the keywords your potential customers search for. We’ll often start off by getting you to write down your own ideas of how you’d search for your given service. We’ll then do likewise. We then let Google’s keyword suggestions add in some more. Finally we throw all these ideas into our keyword research software and out comes a huge list of keyword search combinations and the number of times each is searched per month.
Next we’ll work with you to identify which keywords you want to target. We’ll look at how competitive each term is so you have an idea as to how long it will take to rank for each keyword. This way we can play around with different combinations so we can project which should start ranking in the top 10 in the short, medium (within the next 3 to 6 months) and long term (6+ months).
Our SEO Sevenoaks Service working for Urban Bait.
Sevenoaks SEO Expert Technical Analysis
Next we need to look at how well your code is written and how well your website is running. A lot of web designers/developers think mainly about how the user see’s the website (and so they should). But they often overlook what will make Google’s life easier. When Google’s spider comes to your site it has to work out what each page is about. In layman’s terms, is the topic of the page clear? Is it allowed to index the page? How long does it take to read through all the code? Is the page and the site secure for human users? Plus many more.
That’s where we come in. We will go through the code and make things crystal clear for Google’s spider as to what the page is about and what it should do with the page. We’ll make sure the code is optimised and structured in a way that its easy for Google to index. We may also add some structured data to your code so your search results stand out from the crowd, for example, by including customer star reviews, pricing and availability (if applicable).
This, plus a whole lot of other technical jargon and work, will be undertaken to give your site the best chance of ranking high in the search engines. And we’ll be happy to teach you as much or as little of this as you desire. Some clients like to know the ins and outs, others prefer to leave it to us. Whatever your preference, we are here to help.
Sevenoaks SEO expert research
Next up it’s time to lift the lid on how your competitors are ranking above you on Google. To do this we employ some proprietary Sevenoaks SEO expert research techniques to find who is looking to them and why. We use a combination of software so as to uncover all the best opportunities. We’re looking for sites that should really be linking to you as well as your competitors. We’re also looking for writers and publishers you can collaborate with on content or by sharing your expert knowledge.
Finally we’ll work with you on a keyword optimised content plan so we can target more keywords in blog posts, videos and other content types. And then promote it to all the publishing contacts we’ve built up.
So if all of this sounds like something you’d like to learn more about, then call us today for a no obligation free consultation. We’ll be happy to help guide you through the above in more detail. We look forward to speaking with you today.
CASE STUDY: Smoking Chili Media extensively increased Dartford based ecommerce company Urban Baits’ first page rankings on Google, resulting in improved direct and organic traffic to their website and a 76% increase in sales! Click the image below to find out how.
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