The optimal amount for your organization to spend on Search Engine Optimization (SEO) depends on context and on how your are positioned relative to the competition. Over 70 percent of small business organizations budget less than $100 for SEO, if they spend anything on it at all. Unfortunately, those organizations often become prey for the swarms of low-quality SEO spammers promising quick, cheap results to people who don’t really understand what SEO is or how it works. Bad SEO can actually make the situation worse, so going for the cheapest SEO vendor may be a bad idea!
- Less than half of small businesses have an SEO budget and spending for SEO was $0-$99/month for 71% of small businesses.
- Most business owners know next to nothing about how SEO works. Their focus is mainly on running their business.
- Cheap SEO probably means you are hiring a novice in SEO or might face the risk of having your site?s visibility on the web wiped off by Google.
“In short, it comes down to a matter of positioning – how does your website compare to your competitors.”