Facebook is transitioning toward becoming a tool that is useful in a member?s every day life,the effects of these changes is making face book a serios challenger to google. The changes make it easier for customers to find and interact with local businesses in a move that poses an increasing challenge to Google Local.users can book reservations and make appointements through the mobile Facebook page. Facebook has also made it easier to give users offers.Facebook is making the recommendations feature more prominent. This will help local businesses cultivate recommendations between users. People will now be able to tap on a simplified and prominently featured suite of action buttons to do things like book an appointment for a haircut, order a pizza.
- Facebook has update their mobile app with the intention benefitting small local businesses.
- Facebook is making it easier for customers to find and communicate with local businesses.
- The social media giant is making the recommendations button stand out more, in order to assist businesses cultivate recommendations amongst users.
“The effect of these changes is to make Facebook a serious challenger to Google Local.”