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Social Media Content Strategy: 4 Critical Questions for Small Businesses

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What is your social media strategy? Do you have one? Most large businesses have a social media strategy, but should the small business owner follow the same strategy? Sage advice says that you should follow success, but imitating a large business when you’re working with a small business marketing budget could mean failure without the right kind of planning.

If you are a small business owner following the large business model it might be time to rethink your strategy.

Jessica Davis on Small Business Trends answers questions that a small business owner should be asking in the below article. She covers four key questions SME’s should be asking themselves.

  1. What content can I use to engage existing customers, find new prospects and find young budding talent?
  2. What are my competitors doing content wise in order to get their results?
  3. What social media platforms are my employees, customers and service providers on and how can I leverage their networks to best effect?
  4. What is the best software to use in order to manage my various social media accounts and get the biggest bang for my buck?

Having a social media strategy that fits the size and niche your business operates in should be “tailored” to fit your situation and no one else’s. A very good read for all SME marketers and business owners.

Key Takeaways:

  • Social networks are a necessity for all business sizes and types.
  • Many small businesses run straight into creating content without setting outcome goals at the start. KPI’s are key for all marketing efforts.
  • Content is at the core of any successful social strategy, and is usually intertwined with the goals that you wish to achieve on social networks.

“About two thirds of the world’s population is accessible via social networks.”

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