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Strategic SEO Decisions to Make Before Website Design and Build

April 23, 2017 By Admin

If you are working on a new website design, make sure that you are make a strategic search engine optimization plan before getting started. This can be a tricky thing to do as there are so many routes to go.

SEO is a way to get your target prospects, the people that you most want, onto your website. These are the people that are more likely to become customers. Some SEO planning at the vert start will help to ensure that your wider strategic plan is both focused on and implemented.

Make sure that you know the technical SEO areas that your web developers need to cover. For example,

  1. The makeup of your robots.txt file,
  2. The site wide navigation plan,
  3. The meta data mark up and optimisation for each page,
  4.  The user navigation pathways,
  5. The site speed testing – will you be using a cdn? Will you be rendering data via Javascript? If so what impact will that have on page load times?
  6. The agreed compression standards of images loaded to your media library,
  7. Are you going to launch as an HTTP or HTTPS url?
  8. Are your web developers implementing canonical tags?

You want to make sure that you have everything fixed before you launch or the people that do come to your site will not come back. You also need to make sure your design, look and feel are all agreed from the start as you do not want to get toward the end of your development timeline before changing your mind.

Key Takeaways:

  • It’s important to understand what terms describe your mission statement and then decide if those terms are being searched online.
  • When identifying customers, it’s important to know their demographic, needs, roles, motivations and if there are likely to be more or less of them over time.
  • Sussing out the competition means identifying those that outrank you on online searches as well as those who are fulfilling the needs of your customer base directly and indirectly.

“After you identify your classic marketing ‘value proposition,’ next comes working out how you communicate it online.”

Read more: https://moz.com/blog/strategic-seo-decisions-before-website-design-build

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Smoking Chili Media
Smoking Chili Media
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Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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