Working at Google allows for people to see the inner workings of how SEO works. It is so important to engage with people when you have your own business. Having interactive platforms that allow for people to come together is a very viable way to create more traffic. Marketing is so important for every single person, or business, that is trying to create a brand on the web. This Google employee relates that idea to the public.
Key Takeaways:
- Even when popular sites are caught by Google cheating in link building, Google doesn’t go out to penalize them because they want people to get what they search for.
- When Google encounters spammy links, it sees this as a negative SEO and would rather ignore the links than refuse to serve the site to searchers.
- Rather than rely on lots of human programmers to fine tune their algorithms, Google prefers automation to do so and that is why it did not acquire Digg.
“I experienced this when I started a nutrition site years ago (I no longer own it). Someone built thousands of adult links to the site and it made up the majority of the backlinks.”
