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The complete guide to optimizing content for SEO (with checklist)

April 21, 2017 By Admin

Like in many other areas of life, on the internet, content is king. So it’s important to know how to produce the best type of content for your site so it can be found and indexed by search engines and thus viewed by the most people possible.

The following are four starter tips on how to achieve this and whip your web pages into SEO shape.

  1. SEO your content strategy – Work out what your users intent is, what information they are looking for, find a keyword from your keyword research that best fits such a need and then craft your content around such a keyword.

    So start with your keyword in mind rather than just trying to “piggy back” or “shoe horn” the keyword into your blog post after your typing is done. Knowing what type of questions/search queries a user will type to find your article, will help you out in the long run.

    Helping your audience solve problems whilst optimising so it can be found by search engines is a great double header.

  2. Design good content – Write with your users in mind and not search engines. You want your content to be engaging, easy to understand, entertaining, have clear navigation to other useful resources and so on. Such well designed content will help engage your audience, keep them on your site for longer and build trust and rapport.
  3. Create correct content – Avoid typo’s, spelling mistakes and bad grammar as they are often a turn off from a user experience. Instead make sure your content is edited and clean and link out to useful resources so both the user and search engines see you as a trusted source with their best intentions in mind.
  4. Check your keyword usage – Avoid keyword stuffing (not cool), use natural language and variants of your target keyword without bashing people over the head with it. It’s very boring reading the same keyword stuffed repeatedly into an article. It’s a big turn off to users and Google is wise to it so don’t do it.

Key Takeaways:

  • Content should be shareable and designed for easy scanning, using bullet points and highlights, for example.
  • Content language should be engaging and simple, without being simplistic, or condescending.
  • Like all good writing, content should be researched, fact-checked and grammatically accurate.

“Use your audience’s language, and provide the information they’re actually looking for.”

Read more: http://searchengineland.com/complete-guide-optimizing-content-seo-checklist-269884

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We are a full service Digital Marketing Agency. We provide specialist SEO, Social Media, UX, Copywriting, Email, Remarketing & SEO optimised Website Design services. So if you’re looking for a Kent SEO Agency who can deliver results, you’ve come to the right place. Let us help you achieve your marketing and design goals today!

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OUR GOOGLE REVIEWS:

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Smoking Chili Media
Smoking Chili Media
5.0
Peter Sheridan
Peter Sheridan
08:13 01 Nov 18
Great company to deal with, very responsive and their expertise is second to none.
Selin Gunel
Selin Gunel
12:23 19 Jul 18
Hi from Steps Dance Academy - Great working with Ali, Claire, Darren and the team. Incredibly knowledgable about SEO and fixing issues with our old website code. Always happy to answer any questions we had and have learnt a great deal from working closely with them the past couple of years. Looking forward to more success in the future. Thanks Selin
Matt Reynolds
Matt Reynolds
17:42 25 May 18
MattReynoldsPhotography.co.uk - I'm blown away by the results we've had since starting to work with the Smoking Chili Media team. Leads, inquiries and sales are up since our SEO campaign really kicked in after month 3. The guys are always on hand to help answer any questions we have about the SEO and social media process. So I can't recommend them enough. Great team, great service, great service, great results!  Thanks Matt Reynolds. --
Katie Whitney
Katie Whitney
19:42 11 Jan 18
Just wanted to say a big thank you to Ali and all the team at Smoking Chili Media for all their help with our recent online marketing campaign. They helped us greatly improve our Google Merchant Centre and Google Local presence as well as optimising our site so potential clients could find us through Google natural search. We’ve seen inquiries, phone calls and business increase as a result so we’re happy to recommend them to other businesses in the Bournemouth, Poole and Christchurch area.
Nigel Rumsey
Nigel Rumsey
18:08 22 Dec 17
David Lloyd Leisure - Dartford has been working closely with Smoking Chili Media throughout 2017. Our initial aim was simply to grow our face book following, however the team at Smoking Chilli took this to a whole new level. As well as dramatically increasing our face book following we have seem dramatic increases in member (and indeed non member) engagement creating a real feeling of 'clubiness' throughout our member base. This engagement, as well as amazing in club marketing (thanks Claire) has boosted member attendance at every social event this year which drives our retention as well as additional spend. Smoking Chilli has also been instrumental in raising the profile of the club within the local community which has driven non member club visits, leading to new member sales. If you are looking for a team who will deliver on every level and drive your online marketing to new heights then look no further than Smoking Chili. Thanks guys.
Terry Dempsey
Terry Dempsey
13:03 22 Dec 17
Ali is amazing, knows bucket loads about marketing strategy and has taken our SEO, social media strategy and web site optimisation to a whole new level, Claire is a design legend and now designs our products, Darren is cool as you like and drives the operation forward with his never ending reserves of energy. The rest of the support team are also fantastic. All in all a great team, extremely knowledgeable and accommodating and very happy to recommend them to anyone out there.
Sam Samuel
Sam Samuel
12:38 24 May 17
A very professional and thorough service with attention to detail. The guys were easy to work with, constantly fed back information and results with further recommendations where necessary. Clearly at the forefront of their game we gained a full understanding of what Google recognises as positive. We highly recommend you take a look at this property.
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