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The Facebook Pixel: What It Is and How to Use It

People using phones in the street

Facebook is one of the biggest and most popular ways to advertise in today’s digital world, and if you want to get the most from this piece of the content channel pie, you should really look into using the Facebook Pixel. The Facebook Pixel is a piece of code that let’s you track, optimize, rebuild, and just generally re-tool advertisements so you increase engagement whilst lowering your cost per engagement.

Award-winning Author and Editer Christina Newberry dives right into this subject in the blog post linked to below. In it she shows you how to get the maximum benefit from installing the Facebook Pixel on your landing pages.

She covers everything from the benefits of using it to how to create your Pixel code, the various “events” you can set up, all the way to testing and implementing them on your site. She even throws in handy graphics to aid in the understanding of the material.

For a good resource on this subject, it’s definitely something to check out. We certainly wouldn’t run a Facebook ad campaign without this. And if you want to run ahead and get the code installed on your site, this video I found on YouTube is a pretty good reference guide. Be sure to let me know if you have any questions on this in the comments section below.

Key Takeaways:

  • The Facebook pixel is a code you put on your website.
  • The Facebook code tracks users while they’re interacting with your website Facebook ads.
  • The Facebook pixel lets you monitor how people interact with your website after they look at your Facebook ad.

“You can even track customers across their devices so you know, for example, if people tend to see your ads on mobile but switch to a desktop before making a purchase—or maybe it’s the other way around.”

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