Contrary to popular belief, it’s clear that the future of SEO is not link-building or on-page SEO–these things are time-consuming, and work very slowly. Instead, an accidental traffic experiment revealed the future of SEO–brands. Because of the amount of misinformation on the Internet, sites like Google have focused more on brands, because they are trusted and generally provide more verifiable information. Growing a brand, through creating buzz about a certain name or phrase, is by far the best way to improve SEO, and its results are absolutely proven.
Key Takeaways:
- The author made a major, accidental discovery on how to boost their rankings.
- With so much false information on the Internet, brands have a stabilizing effect.
- As your brand grows in popularity, so do your Internet search rankings.
“I can tell you this? it?s not link building and it?s not on-page SEO.”